Marketing

The Marketing Department is dedicated to preparing students for 21st century marketing careers. It offers students a strong marketing foundation and a career track that will make them attractive to employers upon graduation and provide the basis for life-long marketing learning. Our faculty interacts with students in ways that encourage individual curiosity, interest, and expression, and engages in leading-edge scholarly research, and integrating that research into the marketing curriculum.


Undergraduate Marketing Option

The Peter T. Paul College of Business and Economics offers a bachelor of science degree program in business administration. Students majoring in business administration can choose to complete the Marketing Option.

Graduate Degree Programs

Contact Information

Thomas Gruen, Chair and Professor of Marketing
Phone: (603) 862-3360
Email: Tom.Gruen@unh.edu


Heather M. Smith, Administrative Assistant III
Phone: (603) 862-3328
Email: Heather.Smith@unh.edu


University of New Hampshire
Peter T. Paul College of Business and Economics
Marketing Department
10 Garrison Avenue
Durham, NH 03824-3593

Explore Option Details

You’ve come to the right place! Student Clubs and Organizations provide an important element as co-curricular opportunities within the Marketing Option. The Marketing department sponsors several clubs for student involvement:

Being involved provides industry exposure, enhances career skills and creates new connections that extend beyond college. We hope you will be part of the excitement as you engage with your peers in building your future careers!

  • Tickets are going fast, register to attend Sept. 28th
    The Digital Marketing Symposium is an annual event organized by the Peter T. Paul College of Business and Economics.  Tickets for the Symposium are limited and can only be offered on a first-come/first-served basis, so we encourage you to register as early as possible.
    Tickets are going fast, register to attend Sept. 28th
    The Digital Marketing Symposium is an annual event organized by the Peter T. Paul College of Business and Economics.  Tickets for the Symposium are limited and can only be offered on a first-come/first-served basis, so we encourage you to register as early as possible.
  • Paul College senior starts work in June
    Two months before commencement, Sarah Heath ’18 had three job offers. In June, two weeks after graduation, she’ll start full time as a marketing specialist with a Bedford, New Hampshire, real estate company. “It’s a relief to know I have a job, and it was an honor to have been offered multiple jobs...
    Paul College senior starts work in June
    Two months before commencement, Sarah Heath ’18 had three job offers. In June, two weeks after graduation, she’ll start full time as a marketing specialist with a Bedford, New Hampshire, real estate company. “It’s a relief to know I have a job, and it was an honor to have been offered multiple jobs...
  • Shuili Du, Associate Professor of Marketing
    Firms that are more sustainable benefit in an expected way. They tend to be more innovative and introduce more successful new products.  
    Shuili Du, Associate Professor of Marketing
    Firms that are more sustainable benefit in an expected way. They tend to be more innovative and introduce more successful new products.  
  • How do customers really think, feel, and act? This question drives Goksel Yalcinkaya, associate professor of marketing, as he conducts research in the areas of new product development and innovation.
    How do customers really think, feel, and act? This question drives Goksel Yalcinkaya, associate professor of marketing, as he conducts research in the areas of new product development and innovation.