Business in Practice
Inspiring students to put academics to work.
With industry professionals as our partners, Paul College's Business in Practice (BiP) program is dedicated to creating the business experiences you should have.
BiP is an experiential learning program where industry professionals co-design and deliver one-of-a-kind courses that guide students through current business tool applications and processes. It's an approach that challenges Paul College students to become active participants in their education through experiential learning, real-world scenarios, or client projects. We offer over 60 courses per year for 2,300+ undergraduate students, partnering with professionals from companies such as Amazon Web Services, DOMO, Facebook, Fidelity, HubSpot, Morgan Stanley, Vera Bradley, Wolverine, and Zillow.
How it started
Officially launched in the fall of 2019, the Business in Practice program aimed to transform business education and the entire student experience. BiP courses are designed to “sit on top” of the core curriculm and be the bridge between business practice and foundational knowledge. Students learn what is currently required for professional success from professionals in the thick of their careers, and are taught how core academic concepts can be applied in real-world settings.
Real clients. Real problems. Academics at work.
Paul College students are required to take four two-credit BiP courses as part of their degree program, organized within core business intelligences: social, analytical, competitive, and professional. They are offered as both 7- and 14-week experiences.
Each BiP course is designed around the passion, interests and work history of the industry professional leading it. BiP goes beyond case studies, guest speakers, and internships and allows students to access a higher level of experiential learning.
Our BiP professionals try and replicate on-boarding, training, and work assignment processes used by employers instead of attempting to emulate what they think is a successful university professor. They use active learning and projects to create an environment where students can take risks, learn from failure, ask candid questions, and build a rich portfolio of experiences and skills.
As a program, we emphasize situational awareness, collaboration, and resiliency.
Collaboration and innovation reach their peak in the Forge, a learning space dedicated to BiP courses. It's a work environment, board room, incubator, client lounge, professional presence, cross-functional team room and project hub. Everything in the space is modular - from the furniture to the white boards and video screens.
A front lounge and conversation area welcome students and guests, with two collaboration booths for casual meetings. The Forge even has an OWL unit for 360-degree responsive video conferencing with remote clients - or even instruction from remote professionals.