Alex LaBrecque Headshot

Alex LaBrecque

Assistant Professor
Marketing
Phone: (603) 862-3363
Office: Marketing, Paul College 319, Durham, NH 03824

Alex LaBrecque is an Assistant Professor in the Marketing Department at the University of New Hampshire's Paul College of Business and Economics, specializing in digital marketing and sales management. Prior to joining the UNH, Alex studied at Michigan State University, where he received his undergraduate (Finance), and graduate degrees (MS Business Analytics, Ph.D. Marketing).

Dr. LaBrecque approaches his research with a keen interest in how organizational strategies can shape consumer decisions - particularly as it relates to digital marketing and sales. Alex's dissertation explored how new digital advertising formats, such as native advertising, influence consumer responses from both a pre-click and post-click perspective. In addition to exploring how organizations can manage their digital marketing efforts, Alex also explores managerial strategies in sales - specifically as it relates to salesperson motivation and resilience.

Since joining UNH, Alex has expanded and merged his interests in analytics, advertising, and sports marketing. As a faculty advisor of Voice Z, a student-run marketing agency, Alex started a Name, Image, and Likeness (NIL) service offering which connects UNH student influencers with local businesses. Additionally, Alex is heavily involved with the Center for Business Analytics - serving as a faculty associate and helped facilitate partnerships between UNH athletics and students.

Courses Taught

  • ADMN 865: Digital Marketing
  • MKTG 652: Digital Marketing Agency
  • MKTG 763: Marketing Analytics

Education

  • Ph.D., Michigan State University
  • M.S., Michigan State University
  • B.A., Michigan State University

Research Interests

  • Advertising
  • Digital media
  • Marketing Strategy
  • Sales

Selected Publications

  • Good, V., Hughes, D. E., & LaBrecque, A. C. (2021). Understanding and motivating salesperson resilience. Marketing Letters, 32(1), 33-45. doi:10.1007/s11002-020-09552-6