Alex LaBrecque

Alex LaBrecque
Assistant Professor
Business Administration
Phone: (603) 862-3363
Office: Marketing, Paul College 319, Durham, NH 03824
Website: Full profile: FindScholars@UNH
Alex LaBrecque Headshot
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Education

  • Ph.D., Michigan State University
  • M.S., Michigan State University
  • B.A., Michigan State University

Research Interests

  • Advertising
  • Digital media
  • Marketing Strategy
  • Sales

Courses Taught

  • 763: Marketing Analytics
  • 865: Digital Marketing

Selected Publications

Good, V., Hughes, D. E., & LaBrecque, A. C. (2021). Understanding and motivating salesperson resilience. Marketing Letters, 32(1), 33-45. doi:10.1007/s11002-020-09552-6

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