Alex LaBrecque

Research Interests
- Advertising
- Digital media
- Marketing Strategy
- Sales
Courses Taught
- 763: Marketing Analytics
- 865: Digital Marketing
Selected Publications
Good, V., Hughes, D. E., & LaBrecque, A. C. (2021). Understanding and motivating salesperson resilience. Marketing Letters, 32(1), 33-45. doi:10.1007/s11002-020-09552-6