Diane Devine

SENIOR LECTURER
Marketing
Phone: (603) 862-0074
Office: Paul College, 10 Garrison Avenue Rm 365A, Durham, NH 03824
Diane Devine Mizusawa

Diane has been teaching at the Peter T. Paul College of Business and Economics for over 10 years. She brings to this position a strong background of corporate business experience having held high-level senior positions at top-notch companies including Saatchi & Saatchi, General Foods, Kraft Foods and High Liner Foods. She has run multi-million and billion dollar brands such as Cool Whip and Jell-O, and has done advertising campaigns for high profile Procter & Gamble brands such as Crisco, Tide and Pert Shampoo. Additionally, Diane runs a successful strategic marketing consulting firm, Devine Marketing Group, with a variety of clients including Fortune 100 companies and entrepreneurial start-ups—working on brands from CBS’s “Survivor” to Dannon Oikos Greek Yogurt to UNH’s branding.

In addition to her teaching responsibilities, Diane is the faculty sponsor of the UNH Marketing & Advertising Club (MAC), a collegiate chapter of the American Marketing Association (AMA). This provides students with real world business exposure and experience with industry leaders through the Speaker Series and Workshops, Real World Business Challenge and the Summit for Marketing & Advertising Careers (MAC SMAC). Additionally, being a part of the AMA chapter gives students an opportunity to compete against other colleges and universities to test their skills and build their resumes.

Education

  • M.B.A., Business Administration, New York University
  • B.A., Communications, Rowan University

Courses Taught

  • ADMN 585: Marketing
  • MKTG 753: Consumer/Buyer Behavior
  • MKTG 764: New Product Development

Selected Publications

Mizusawa, D. D., Gittel, R., & Merenda, M. (2012). Chapter 6 "Sustainable Marketing". In The Sustainable Business Casebook. Flatworld Knowledge. Retrieved from https://catalog.flatworldknowledge.com/

Mizusawa, D. D., Gittel, R., & Merenda, M. (n.d.). Chapter 8: Marketing Sustainability: Seventh Generation Creating a Green Household Consumer Product. In The Sustainable Business Case. FlatWorld. Retrieved from https://scholar.flatworldknowledge.com/books/3157/gittell_1.0-ch00ack