MAC'S SUMMIT FOR MARKETING AND ADVERTISING CAREERS
Friday, March 1, 2024
11 a.m. to 5 p.m
Welcome to the 8th Annual UNH MAC SMAC hosted by the UNH Marketing & Advertising Club, an American Marketing Association Collegiate Chapter.
MAC SMAC brings industry leaders together to share business trends and professional advice, providing real world insight into what’s happening in marketing, a fast paced, ever changing business discipline that impacts all facets of business. Get your front row seat to what it is like to work at these well-known brands.
CLICK HERE TO JOIN VIRTUALLY!
2024 SUMMIT SCHEDULE
REAL WORLD BUSINESS CHALLENGE
11:00 a.m. to 1:00 p.m.
Exhibits in the Great Hall
Students work pro-bono for local business to help them solve real marketing issues while gaining real world experience. This is an opportunity to apply theory to practice while doing good.
- Port City Pretzels
- SpicyShark
- Launch Now
- NH Tech Alliance
- Freedom Cafe
- Lavender Fields at Pumpkin Blossom Farms
MARKETING & ADVERTISING CAREER TABLING EVENT
11:00 a.m. – 1:00 p.m.
Great Hall
- Vital
- Wasserman Next Gen
- UNH Athletics
KEYNOTE SPEAKER
1:00 p.m. – 2:00 p.m.
G75
Meg Smith, UNH ’07, Founder & CEO, Love, Lexxi
Panel One: Marketing Industry Leaders
2:00 p.m. – 2:50 p.m.
G75
- Joan Kiddon, President/COO, Arcature Brand Consulting
- Brian J. Terkelsen, Former Global CEO, MediaVest, now Spark Foundry
- Lindsay Sutton, UNH '06 , SVP Strategy, Social/Content/Connections, Digitas North America
- Jeff Tahnk, General Manager, Matter Communications
- Matt Withington, UNH MBA '12, Head of Truly Seltzer, The Boston Beer Company
Panel Two: Marketing Professional Alums
3:00 p.m. – 3:50 p.m.
G75
- Becca Atkinson Landry, UNH ‘17, Sr. Consultant, C-Space
- Kelly Donahue, UNH ‘12, Event Manager, NE Patriots
- Erica Gagnon, UNH ‘18, Sr. Marketing Manager, Arnold Worldwide
- Anna Levenson, Manager, National Brand & Creative, Planet Fitness
- Taylor Cefalo Lynch, UNH ‘14, Media Manager, Paid Social, Keurig Dr Pepper Inc.
Networking Reception
4:00 p.m. – 5:00 p.m.
Great Hall
Must have valid ID for alcoholic beverages
Wrap up and Real World Business Challenge winners announced
Sponsored by and special thanks to: The Peter T. Paul Innovation Fund, the Dean’s Office, and the Marketing Department and CaPS (Career and Professional Success)
For more information, please contact:
Autumn Frazier, Director of Events
Autumn.Frazier@unh.edu
