Marketing

Marketing Department

tom gruen marketing graduate students
Marketing Department

The Marketing Department is dedicated to preparing students for 21st century marketing careers. It offers students a strong marketing foundation and a career track that will make them attractive to employers upon graduation and provide the basis for life-long marketing learning. Our faculty interacts with students in ways that encourage individual curiosity, interest, and expression, and engages in leading-edge scholarly research, and integrating that research into the marketing curriculum.

Undergraduate Marketing Option

The Peter T. Paul College of Business and Economics offers a bachelor of science degree program in business administration. Students majoring in business administration can choose to complete the Marketing Option.

Graduate Degree Programs

Contact Information

Ludwig Bstieler, Chair and Professor of Marketing
Phone: (603) 862-3306
Email: Ludwig.Bstieler@unh.edu

Carrie Rosalia, Administrative Assistant III
Phone: (603) 862-3374
Email: Carrie.Rosalia@unh.edu

 

University of New Hampshire
Peter T. Paul College of Business and Economics
Marketing Department
10 Garrison Avenue
Durham, NH 03824-3593

Explore Option Details

You’ve come to the right place! Student Clubs and Organizations provide an important element as co-curricular opportunities within the Marketing Option. The Marketing department sponsors several clubs for student involvement:

Being involved provides industry exposure, enhances career skills and creates new connections that extend beyond college. We hope you will be part of the excitement as you engage with your peers in building your future careers!

Procedures & Guidelines

Marketing Department By-Laws
Marketing Department Research Statement

 

  • A group of students in Voice Z digital pose in their workspace alongside professors and professional mentors.
    Voice Z Digital Marketing Agency
    Launched in 2019, Voice Z is a student-run digital marketing agency with a competitive application process. It sits within a student's schedule as a two-credit course that meets twice a week in order to collaborate in teams and learn from industry professionals. Students from any grade and major...
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    Voice Z Digital Marketing Agency
    Launched in 2019, Voice Z is a student-run digital marketing agency with a competitive application process. It sits within a student's schedule as a two-credit course that meets twice a week in order to collaborate in teams and learn from industry professionals. Students from any grade and major...
    Learn More
  • Students and employers gather in Paul College's Great Hall for a job fair
    Professional Sales Group
    The Professional Sales Group is an elite experiential sales and leadership course where students train for, compete in, and host sales competitions and business networking events. These sales role-plays use real business case scenarios to simulate selling experiences. PSG provides students a...
    Learn More
    Professional Sales Group
    The Professional Sales Group is an elite experiential sales and leadership course where students train for, compete in, and host sales competitions and business networking events. These sales role-plays use real business case scenarios to simulate selling experiences. PSG provides students a...
    Learn More
  • the american marketing association logo
    American Marketing Association Intercollegiate Chapter
    UNH's Marketing and Advertising Club (MAC) is a student run organization that holds a subchapter of the American Marketing Association, and competing within the AMA chapter is offered as one of Paul College's unique class-clubs: a student-run two-credit repeatable course. As part of the ...
    Learn More
    American Marketing Association Intercollegiate Chapter
    UNH's Marketing and Advertising Club (MAC) is a student run organization that holds a subchapter of the American Marketing Association, and competing within the AMA chapter is offered as one of Paul College's unique class-clubs: a student-run two-credit repeatable course. As part of the ...
    Learn More
  • Hannah Donahue adjusts her graduation cap while sitting on steps at UNH campus.
    Senior Snapshot: Hannah Donahue
    Marketing Major | Dover, NH
    "What I'll miss the most: the people. Everyone at UNH – students, faculty, staff – want to see you improve and succeed. In Paul especially, the faculty have really pushed me to be a good person and uncover my strengths and weaknesses."
    Learn More
    Senior Snapshot: Hannah Donahue
    Marketing Major | Dover, NH
    "What I'll miss the most: the people. Everyone at UNH – students, faculty, staff – want to see you improve and succeed. In Paul especially, the faculty have really pushed me to be a good person and uncover my strengths and weaknesses."
    Learn More
  • Katelyn Howe stands in the great hall at Paul College holding a graduation hat
    Senior Snapshot: Katelyn Howe
    Marketing Major | Manchester, NH
    "Being from New Hampshire, I was a bit worried that UNH would be just like high school. But that hasn't been the case at all."
    Learn More
    Senior Snapshot: Katelyn Howe
    Marketing Major | Manchester, NH
    "Being from New Hampshire, I was a bit worried that UNH would be just like high school. But that hasn't been the case at all."
    Learn More

View All Marketing Spotlights

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