Marketing

The Marketing Department is dedicated to preparing students for 21st century marketing careers. It offers students a strong marketing foundation and a career track that will make them attractive to employers upon graduation and provide the basis for life-long marketing learning. Our faculty interacts with students in ways that encourage individual curiosity, interest, and expression, and engages in leading-edge scholarly research, and integrating that research into the marketing curriculum.


Undergraduate Marketing Option

The Peter T. Paul College of Business and Economics offers a bachelor of science degree program in business administration. Students majoring in business administration can choose to complete the Marketing Option.

Graduate Degree Programs

Contact Information

Thomas Gruen, Chair and Professor of Marketing
Phone: (603) 862-3360
Email: Tom.Gruen@unh.edu


Heather M. Smith, Administrative Assistant III
Phone: (603) 862-3328
Email: Heather.Smith@unh.edu


University of New Hampshire
Peter T. Paul College of Business and Economics
Marketing Department
10 Garrison Avenue
Durham, NH 03824-3593

Explore Option Details

You’ve come to the right place! Student Clubs and Organizations provide an important element as co-curricular opportunities within the Marketing Option. The Marketing department sponsors several clubs for student involvement:

Being involved provides industry exposure, enhances career skills and creates new connections that extend beyond college. We hope you will be part of the excitement as you engage with your peers in building your future careers!

Procedures & Guidelines

Marketing Department By-Laws
Marketing Department Research Statement

  • Another successful conference!
    Thank you to King Arthur (Content Marketing), C3 Metrics (Marketing Analytics), Spotted (Celebrity Endorsements), Drinkwater Productions (Event Marketing), Drift (Online Video Production), BzzzAgent (Influencer Marketing), MarTech Tools (panel discussion) and Sentient (Digital Behavioral Science).
    Another successful conference!
    Thank you to King Arthur (Content Marketing), C3 Metrics (Marketing Analytics), Spotted (Celebrity Endorsements), Drinkwater Productions (Event Marketing), Drift (Online Video Production), BzzzAgent (Influencer Marketing), MarTech Tools (panel discussion) and Sentient (Digital Behavioral Science).
  • The 1st Annual Speed Sell Competition was a tremendous success for the UNH Sales Program. More than 60 student competitors learned to sell themselves and built their professional networks with 16 companies represented at the event.
    The 1st Annual Speed Sell Competition was a tremendous success for the UNH Sales Program. More than 60 student competitors learned to sell themselves and built their professional networks with 16 companies represented at the event.
  • Marketing and Advertising Club (MAC) Co-president, Grace Lynn,  promoting the 2018 L.L. Bean Bootmobile event. MAC sponsors the L.L. Bean mobile store and promotes it with a teaser campaign prior to the event, and then supports it with social media during the event as well.
    Marketing and Advertising Club (MAC) Co-president, Grace Lynn,  promoting the 2018 L.L. Bean Bootmobile event. MAC sponsors the L.L. Bean mobile store and promotes it with a teaser campaign prior to the event, and then supports it with social media during the event as well.
  • Paul College senior starts work in June
    Two months before commencement, Sarah Heath ’18 had three job offers. In June, two weeks after graduation, she’ll start full time as a marketing specialist with a Bedford, New Hampshire, real estate company. “It’s a relief to know I have a job, and it was an honor to have been offered multiple jobs...
    Paul College senior starts work in June
    Two months before commencement, Sarah Heath ’18 had three job offers. In June, two weeks after graduation, she’ll start full time as a marketing specialist with a Bedford, New Hampshire, real estate company. “It’s a relief to know I have a job, and it was an honor to have been offered multiple jobs...
  • Marketing professor Danielle Brick studies how brands affect relationships
    You like Coke and Starbucks. Your partner likes Pepsi and Dunkin’ Donuts. Does it matter? Surprisingly, it does, said Danielle Brick, assistant professor of marketing at Paul College. “Most people aren’t aware that brands and consumer behavior can influence your relationship and vice versa. In fact...
    Marketing professor Danielle Brick studies how brands affect relationships
    You like Coke and Starbucks. Your partner likes Pepsi and Dunkin’ Donuts. Does it matter? Surprisingly, it does, said Danielle Brick, assistant professor of marketing at Paul College. “Most people aren’t aware that brands and consumer behavior can influence your relationship and vice versa. In fact...