Marketing

The Marketing Department is dedicated to preparing students for 21st century marketing careers. It offers students a strong marketing foundation and a career track that will make them attractive to employers upon graduation and provide the basis for life-long marketing learning. Our faculty interacts with students in ways that encourage individual curiosity, interest, and expression, and engages in leading-edge scholarly research, and integrating that research into the marketing curriculum.


Undergraduate Marketing Option

The Peter T. Paul College of Business and Economics offers a bachelor of science degree program in business administration. Students majoring in business administration can choose to complete the Marketing Option.

Graduate Degree Programs

Contact Information

Thomas Gruen, Chair and Professor of Marketing
Phone: (603) 862-3360
Email: Tom.Gruen@unh.edu


Heather M. Smith, Administrative Assistant III
Phone: (603) 862-3328
Email: Heather.Smith@unh.edu


University of New Hampshire
Peter T. Paul College of Business and Economics
Marketing Department
10 Garrison Avenue
Durham, NH 03824-3593

Explore Option Details

You’ve come to the right place! Student Clubs and Organizations provide an important element as co-curricular opportunities within the Marketing Option. The Marketing department sponsors several clubs for student involvement:

Being involved provides industry exposure, enhances career skills and creates new connections that extend beyond college. We hope you will be part of the excitement as you engage with your peers in building your future careers!

Procedures & Guidelines

Marketing Department By-Laws
Marketing Department Research Statement

  • Fulbright Distinguished Chair
    Professor Du is starting a new project examining how companies should revise their corporate social responsibility strategies and programs to address the challenges in the age of artificial intelligence. She is Associate Professor of Marketing at the Peter T. Paul...
    Fulbright Distinguished Chair
    Professor Du is starting a new project examining how companies should revise their corporate social responsibility strategies and programs to address the challenges in the age of artificial intelligence. She is Associate Professor of Marketing at the Peter T. Paul...
  • Devin McMahon '19 pursues a future in advertising
    When she was in her first-year student, Devin McMahon ’19 couldn’t imagine getting opportunities like traveling across the country or presenting a business plan. Now, as she pursues a future in the advertising industry, she’s happy she pursued each challenge head-on.
    Devin McMahon '19 pursues a future in advertising
    When she was in her first-year student, Devin McMahon ’19 couldn’t imagine getting opportunities like traveling across the country or presenting a business plan. Now, as she pursues a future in the advertising industry, she’s happy she pursued each challenge head-on.
  • If we can’t eliminate uncertainty in business, perhaps we can turn it to our advantage
    Billur Akdeniz Talay, associate professor of marketing sciences, strives to identify the answers for questions “that keep managers awake at night.” 
    If we can’t eliminate uncertainty in business, perhaps we can turn it to our advantage
    Billur Akdeniz Talay, associate professor of marketing sciences, strives to identify the answers for questions “that keep managers awake at night.” 
  • Marketing with Communications Minor
    If I could do my blog full time after I graduate, that would be ideal. I love writing and it’s my favorite platform to express myself. I can write whatever I want and share my opinion about things. And being a marketing major I’ve realized that companies having blogs is such a crucial tool to...
    Marketing with Communications Minor
    If I could do my blog full time after I graduate, that would be ideal. I love writing and it’s my favorite platform to express myself. I can write whatever I want and share my opinion about things. And being a marketing major I’ve realized that companies having blogs is such a crucial tool to...
  • Marketing Major with a Minor in Sales
    It was awkward. I called a prospect and as we got to chatting and I began my pitch, he cut in and said ‘I’m actually no longer with the company.’ I got the impression he had been laid off. He was one of my top prospects and I didn’t know where to go with it anymore. A couple weeks later, I saw that...
    Marketing Major with a Minor in Sales
    It was awkward. I called a prospect and as we got to chatting and I began my pitch, he cut in and said ‘I’m actually no longer with the company.’ I got the impression he had been laid off. He was one of my top prospects and I didn’t know where to go with it anymore. A couple weeks later, I saw that...