The Marketing Department is dedicated to preparing students for 21st century marketing careers. It offers students a strong marketing foundation and a career track that will make them attractive to employers upon graduation and provide the basis for life-long marketing learning. Our faculty interacts with students in ways that encourage individual curiosity, interest, and expression, and engages in leading-edge scholarly research, and integrating that research into the marketing curriculum.
Undergraduate Marketing Option
The Peter T. Paul College of Business and Economics offers a bachelor of science degree program in business administration. Students majoring in business administration can choose to complete the Marketing Option.
Graduate Degree Programs
Contact Information
Ludwig Bstieler, Chair and Professor of Marketing
Phone: (603) 862-3306
Email: Ludwig.Bstieler@unh.edu
University of New Hampshire
Peter T. Paul College of Business and Economics
Marketing Department
10 Garrison Avenue
Durham, NH 03824-3593
Explore Option Details
You’ve come to the right place! Student Clubs and Organizations provide an important element as co-curricular opportunities within the Marketing Option. The Marketing department sponsors several clubs for student involvement:
- Marketing & Advertising Club (MAC), E: kdr1004@wildcats.unh.edu or jok1004@wildcats.unh.edu - View VIDEO
- UNH Sales Club, E: james.mcilroy@unh.edu - View VIDEO
- UNH Women in Business (WIB), E: unhwib@gmail.com
- Voice Z, E: Contact Voice Z
Being involved provides industry exposure, enhances career skills and creates new connections that extend beyond college. We hope you will be part of the excitement as you engage with your peers in building your future careers!
Procedures & Guidelines
Marketing Department By-Laws
Marketing Department Research Statement
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Meet Clara Gomez Santa, a senior from Sabadell, Spain, a business administration marketing option major, and a member of the UNH Women's Basketball Team. The Journey from Spain to Durham I was incredibly shy and uncertain when I first arrived at the University of New Hampshire from my small hometown, near…Learn More -
Each spring, students in the UNH Marketing and Advertising Club (MAC) put their skills to the test through the Real-World Business Challenge, a hands-on opportunity to collaborate with local businesses on real marketing challenges. Over the semester, student teams develop creative strategies and solutions tailored to their client’s needs before presenting…Learn More -
You can make so many connections here. I can't even fathom how I've been able to get the opportunities I have – like working at Amazon's headquarters. I would never have gotten something like that if it wasn't for UNH.Learn More -
Spotlight on the Senior Capstone ExperienceFor students in Paul College’s business administration marketing option, the senior Capstone experience is an opportunity to apply what they’ve learned in the classroom to a major consulting project.   As part of the Marketing Workshop Capstone Course, teams of seniors spend the semester working on real-world marketing problems for businesses, non-profits, and government agencies. These teams conclude their semester with final presentations to their clients.  ÂLearn More -
The most successful graduates entering this fast-paced field need real-world experience to thrive. At the University of New Hampshire, Voice Z Digital Marketing Agency is providing that - and so much more.Learn More
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