Marketing

Marketing Department

tom gruen marketing graduate students
Marketing Department

The Marketing Department is dedicated to preparing students for 21st century marketing careers. It offers students a strong marketing foundation and a career track that will make them attractive to employers upon graduation and provide the basis for life-long marketing learning. Our faculty interacts with students in ways that encourage individual curiosity, interest, and expression, and engages in leading-edge scholarly research, and integrating that research into the marketing curriculum.

Undergraduate Marketing Option

The Peter T. Paul College of Business and Economics offers a bachelor of science degree program in business administration. Students majoring in business administration can choose to complete the Marketing Option.

Graduate Degree Programs

Contact Information

Ludwig Bstieler, Chair and Professor of Marketing
Phone: (603) 862-3306
Email: Ludwig.Bstieler@unh.edu

Carrie Rosalia, Administrative Assistant III
Phone: (603) 862-3374
Email: Carrie.Rosalia@unh.edu

 

University of New Hampshire
Peter T. Paul College of Business and Economics
Marketing Department
10 Garrison Avenue
Durham, NH 03824-3593

Explore Option Details

You’ve come to the right place! Student Clubs and Organizations provide an important element as co-curricular opportunities within the Marketing Option. The Marketing department sponsors several clubs for student involvement:

Being involved provides industry exposure, enhances career skills and creates new connections that extend beyond college. We hope you will be part of the excitement as you engage with your peers in building your future careers!

Procedures & Guidelines

Marketing Department By-Laws
Marketing Department Research Statement

 

  • Hannah Donahue adjusts her graduation cap while sitting on steps at UNH campus.
    Senior Snapshot: Hannah Donahue '22
    Marketing Major | Dover, NH
    "What I'll miss the most: the people. Everyone at UNH – students, faculty, staff – want to see you improve and succeed. In Paul especially, the faculty have really pushed me to be a good person and uncover my strengths and weaknesses."
    Learn More
    Senior Snapshot: Hannah Donahue '22
    Marketing Major | Dover, NH
    "What I'll miss the most: the people. Everyone at UNH – students, faculty, staff – want to see you improve and succeed. In Paul especially, the faculty have really pushed me to be a good person and uncover my strengths and weaknesses."
    Learn More
  • Katelyn Howe stands in the great hall at Paul College holding a graduation hat
    Senior Snapshot: Katelyn Howe '22
    Marketing Major | Manchester, NH
    "Being from New Hampshire, I was a bit worried that UNH would be just like high school. But that hasn't been the case at all."
    Learn More
    Senior Snapshot: Katelyn Howe '22
    Marketing Major | Manchester, NH
    "Being from New Hampshire, I was a bit worried that UNH would be just like high school. But that hasn't been the case at all."
    Learn More
  • Katie Rascoe ‘22 poses in front of neon sign that reads "Nature needs heroes" in Timberland's lobby.
    Katie Rascoe ‘22
    UNH Sustainability Fellow at Timberland
    Katie Rascoe ‘22, a Marketing and Sustainability dual major, is spending her summer as a UNH Changemaker Sustainability Fellow with Timberland.
    Learn More
    Katie Rascoe ‘22
    UNH Sustainability Fellow at Timberland
    Katie Rascoe ‘22, a Marketing and Sustainability dual major, is spending her summer as a UNH Changemaker Sustainability Fellow with Timberland.
    Learn More
  • Shuili Du close up with bookshelves behind her
    Using Business to Do Good
    Shuili Du, associate professor of marketing
    “I used Stonyfield Farm yogurt as an example of socially responsible brand,” Du recalled. “The consulate officer got excited about Stonyfield. It turned out he was a big admirer of Stonyfield’s commitment to sustainability. He said he not only liked the product, but...
    Learn More
    Using Business to Do Good
    Shuili Du, associate professor of marketing
    “I used Stonyfield Farm yogurt as an example of socially responsible brand,” Du recalled. “The consulate officer got excited about Stonyfield. It turned out he was a big admirer of Stonyfield’s commitment to sustainability. He said he not only liked the product, but...
    Learn More
  • justin pomerance
    Research: People want to splurge, save after seeing fake news in time of COVID-19
    Justin Pomerance, assistant professor of marketing
    A University of New Hampshire researcher found the uncertainty caused by the COVID-19 pandemic combined with exposure to fake news led people to feel a joint desire to save for the future but also to spend a little bit more to make themselves feel better.
    Learn More
    Research: People want to splurge, save after seeing fake news in time of COVID-19
    Justin Pomerance, assistant professor of marketing
    A University of New Hampshire researcher found the uncertainty caused by the COVID-19 pandemic combined with exposure to fake news led people to feel a joint desire to save for the future but also to spend a little bit more to make themselves feel better.
    Learn More

View All Marketing Spotlights

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