Cinthia Satornino

Asst Professor
Office: UNH Paul College, Paul College, Durham, NH 03824
Pronouns: She/her/hers
Cinthia Satornino headshot

Dr. Cinthia B. Satornino is an Assistant Professor in the Marketing department at the University of New Hampshire and serves as the Research Director for the Center for Sales Excellence at the Peter T. Paul College of Business and Economics at UNH. After earning an MBA at the University of Florida and spending more than a decade in corporate and institutional settings as a business professional and consultant, she attended Florida State University and earned her Ph.D. She has coauthored several publications, including award-winning articles in the Journal of Marketing, the Journal of Marketing Education, and the Journal of Personal Selling and Sales Management. Cinthia is a frequent speaker and panelist at practitioner and academic conferences and was invited to serve as a panelist for the Fulfilling America's Future: Latinas in the U.S. White House summit in Washington, D.C. in 2016. She was also recognized as one of the Top 40 Undergraduate Business Professors by Poets & Quants in 2017. Most recently, she and her coauthors earned the Marvin Jolson Award for Best Contribution to Selling and Sales Management Practice from JPSSM. Beyond her ongoing research, Cinthia continues to be an active consultant and frequently conducts marketing management and strategy workshops for both private and public organizations.

Research Interests

  • Marketing
  • Sales
  • Social Structure

Selected Publications

Munyon, T. P., Frieder, R. E., Satornino, C. B., Carnes, A. M., Bolander, W., & Ferris, G. R. (2021). Selling your network: how political skill builds social capital and enhances salesperson performance. Journal of Personal Selling & Sales Management, 41(3), 233-249. doi:10.1080/08853134.2020.1866589

Bolander, W., Satornino, C. B., Allen, A. M., Hochstein, B., & Dugan, R. (2020). Whom to hire and how to coach them: a longitudinal analysis of newly hired salesperson performance. Journal of Personal Selling & Sales Management, 40(2), 78-94. doi:10.1080/08853134.2019.1654391

Bolander, W., Satornino, C. B., Hughes, D. E., & Ferris, G. R. (2015). Social Networks within Sales Organizations: Their Development and Importance for Salesperson Performance. Journal of Marketing, 79(6), 1-16. doi:10.1509/jm.14.0444

Bolander, W., Bonney, L., & Satornino, C. (2014). Sales Education Efficacy. Journal of Marketing Education, 36(2), 169-181. doi:10.1177/0273475314536733

Brusco, M., Doreian, P., Steinley, D., & Satornino, C. B. (2013). Multiobjective Blockmodeling for Social Network Analysis. Psychometrika, 78(3), 498-525. doi:10.1007/s11336-012-9313-1