Goksel Yalcinkaya

Phone: (603) 862-3376
Office: Marketing, Paul College Rm 260L, Durham, NH 03824

Goksel Yalcinkaya is a Professor in the marketing department at the Paul College of Business and Economics at the University of New Hampshire. He earned his Ph.D. from Michigan State University. His current research interests include new product launch, diffusion of innovations, and global marketing. Within these broad areas, his major research areas are the relative impact of exploitation and exploration capabilities on product innovation and market performance and the new product launch strategies. His research has been presented in various international conferences and published in numerous leading academic journals including the Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of World Business, International Marketing Review, Journal of Product Innovation Management and others. He is the winner of the AMA’s Hans B. Thorelli Award in 2015 for significant and long-term contributions to international marketing theory or practice.

Goksel’s teaching interests are in global marketing, marketing strategy, marketing analytics, and new product development. He teaches/has taught courses in Marketing Management and Marketing Analytics at the graduate-level MBA, as well as courses in the Principles of Marketing, Marketing Strategy, and Market Analytics at the undergraduate level. Goksel is the recipient of the “2013 Excellence in Teaching Award” from the Peter T. Paul College of Business and Economics. He currently serves as the Chair of the Global Marketing SIG of the American Marketing Association and Area Editor for the Rutgers Business Review. He is also serving on the Editorial Boards of the Journal of International Marketing and Journal of Global Academy of Marketing Science.

Fields of Specialization
Marketing Strategy, New Product Development, Quantitative Marketing, and Global Marketing

Honors & Awards
2015 Hans B. Thorelli Best Paper Award, Journal of International Marketing
2013 UNH Excellence in Teaching Award
2013 Paul College Excellence in Teaching Award for Tenure-Track


  • Ph.D., Marketing, Michigan State University
  • M.B.A., Marketing and Finance, Suffolk University
  • M.S., Computer Systems Engineering, Northeastern University
  • B.S., Textile Engineering, Ege University

Courses Taught

  • ADMN 863: Marketing Analytics
  • ADMN 960: Marketing/Customer Value
  • MKTG 750: Marketing Strategy
  • MKTG 763: Market Opportunity Analysis

Selected Publications

Du, S., Yalcinkaya, G., & Bstieler, L. (2016). Sustainability, Social Media Driven Open Innovation, and New Product Development Performance*. Journal of Product Innovation Management, 33, 55-71. doi:10.1111/jpim.12334

Yeniyurt, S., Henke, J. W., & Yalcinkaya, G. (2014). A longitudinal analysis of supplier involvement in buyers’ new product development: working relations, inter-dependence, co-innovation, and performance outcomes. Journal of the Academy of Marketing Science, 42(3), 291-308. doi:10.1007/s11747-013-0360-7

Yalcinkaya, G., Calantone, R. J., & Griffith, D. A. (2007). An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance. Journal of International Marketing, 15(4), 63-93. doi:10.1509/jimk.15.4.63