Goksel Yalcinkaya is a Professor of Marketing in the Paul College of Business and Economics at the University of New Hampshire. He earned his Ph.D. from Michigan State University. His research specializes in the areas of new product launch and global marketing strategy with a particular interest in the relative impact of exploitation and exploration capabilities on product innovation and market performance.
His research has been presented in various international conferences and published in numerous leading academic journals including the Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Journal of International Marketing, Journal of World Business, International Marketing Review, and others. He currently serves as the Chair of the Global Marketing SIG of the American Marketing Association and Associate Editor for the Rutgers Business Review. He is also serving on the Editorial Boards of the Journal of International Marketing, Journal of Product Innovation Management, and Journal of Global Academy of Marketing Science.
He is the winner of the 2015 AMA’s Hans B. Thorelli Award for significant and long-term contributions to international marketing theory or practice and the recipient of the 2013 Excellence in Teaching Award from the Peter T. Paul College of Business and Economics.
Fields of Specialization
Marketing Strategy, Product Innovation, and Global Marketing
Honors & Awards
2019 UNH Faculty Instructional Technology Summer Institute (FITSI) Fellowship
2018 Paul College Summer Grant for Research Excellence
2016 Paul College Summer Research Support Award
2015 Hans B. Thorelli Best Paper Award, Journal of International Marketing
2013 Paul College Excellence in Teaching Award for Tenure-Track