Ludwig Bstieler
Ludwig Bstieler (Ph.D. University of Innsbruck) is Professor at the Paul College of Business and Economics at the University of New Hampshire. Prior to UNH, he held positions at the University of Innsbruck, McMaster University, MIT, and ESCP Europe. He currently serves as the Director of the Rosenberg International Franchising Center (RIFC).
His recent research examines how sustainability-minded firms can achieve better innovation outcomes and the circumstances that lead to these results. His research is published in leading journals, including the Journal of Product Innovation Management, Journal of Business Research, Technovation, and Journal of World Business, among others. He is co-editor of the 4th edition of the PDMA Handbook of Innovation and New Product Development.
Ludwig Bstieler serves on multiple boards, including on the Board of Directors of the Product Development and Management Association (PDMA), on the Board of the International Product Development and Management Community (IPDMC), and on the Advisory Board of the Journal of Product Innovation Management.
He has provided in-house trainings, trainings in manager programs, (international) marketing research and consulting services for various companies and institutions.
Courses Taught
- ADMN 864: New Product Development
Education
- Ph.D., Marketing, University of Innsbruck
- M.S., Human Resources and Strategic Management, University of Innsbruck
- B.A., BHAK/BHAS Bregenz, Austria
Research Interests
- Innovation
- Marketing Strategy
- New Product Development
- Sustainability
Selected Publications
Kalogeraki, A., Kuester, S., & Bstieler, L. (2026). Sustainable Product Innovations: Perceived Company Motivations and Consumer Outcomes. In Journal of Product Innovation Management Vol. 43 (pp. 827-844). Wiley. doi:10.1111/jpim.70046
Spanjol, J., Noble, C. H., Baer, M., Bogers, M. L. A. M., Bohlmann, J., Bouncken, R. B., . . . Wetzels, M. (2024). Fueling innovation management research: Future directions and five forward?looking paths. Journal of Product Innovation Management, 41(5), 893-948. doi:10.1111/jpim.12754
Bstieler, L., Khanlari, M., Du, S., & Yalcinkaya, G. (2023). Configurations of Sustainability-Focused Innovation Practices. In Innovation and Product Development and Management Conference. Lecco, Italy.
Bstieler, L., & Noble, C. H. (2023). The PDMA Handbook of Innovation and New Product Development (4th ed.). Hoboken, NJ: John Wiley & Sons. Retrieved from https://www.wiley.com/
Du, S., Bstieler, L., & Yalcinkaya, G. (2022). Sustainability-focused innovation in the business-to-business context: Antecedents and managerial implications. JOURNAL OF BUSINESS RESEARCH, 138, 117-129. doi:10.1016/j.jbusres.2021.09.006
Du, S., Yalcinkaya, G., & Bstieler, L. (2016). Sustainability, Social Media Driven Open Innovation, and New Product Development Performance. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 33(S1), 55-71. doi:10.1111/jpim.12334
Hemmert, M., Bstieler, L., & Okamuro, H. (2014). Bridging the cultural divide: Trust formation in university–industry research collaborations in the US, Japan, and South Korea. Technovation, 34(10), 605-616. doi:10.1016/j.technovation.2014.04.006
Bstieler, L., & Hemmert, M. (2010). Increasing Learning and Time Efficiency in Interorganizational New Product Development Teams*. Journal of Product Innovation Management, 27(4), 485-499. doi:10.1111/j.1540-5885.2010.00731.x
Bstieler, L. (2006). Trust Formation in Collaborative New Product Development*. Journal of Product Innovation Management, 23(1), 56-72. doi:10.1111/j.1540-5885.2005.00181.x
Bstieler, L. (2005). The Moderating Effect of Environmental Uncertainty on New Product Development and Time Efficiency*. Journal of Product Innovation Management, 22(3), 267-284. doi:10.1111/j.0737-6782.2005.00122.x
