Ludwig Bstieler studies the design and marketing of new products with a particular emphasis on the influence of close buyer-supplier collaboration on product development. His research interests include the formation of trust in such ventures and, more specifically, how governance mechanisms facilitate or hinder successful collaborative new product development. In a multi-country research project funded by the Volkswagen Foundation he examines how relational and contractual governance mechanisms can facilitate productive research collaborations between academia and industry. In his latest research, he studies the question of whether sustainability-minded firms can achieve better innovation outcomes and the circumstances that lead to these outcomes.
His research is published in Journal of Product Innovation Management, Technovation, Journal of Business Research, Journal of World Business, Journal of Business & Industrial Marketing, and Asia Pacific Journal of Management, among others. He is Associate Editor of the Journal of Product Innovation Management and a member of the Scientific Committee for the International Product Development Management Conference of the European Institute for Advanced Studies in Management. He recently served as co-chair of the PDMA Academic Research Forum and the PDMA-UNH Doctoral Consortium.
Prior to joining the Peter T. Paul College, Professor Bstieler was Assistant Professor of Marketing at the University of Innsbruck, Austria, and held visiting positions at MIT's Sloan School of Management, the Michael DeGroote School of Business at McMaster University, and the European School of Management (ESCP Europe) in Paris.