Research Advancing Knowledge
As part of a research-intensive university, the Peter T. Paul College of Business and Economics at the University of New Hampshire pursues impactful scholarly research that advances theory and knowledge in core business disciplines, economics and hospitality management as a central part of its mission. As a professional school at a land grant university, we also seek to improve business and industry in the state, the region and beyond.
Paul Perspectives
Featured research impacting the field, policy, and practice
Politics May Influence Your Gift-Giving Habits
Politics May Influence Your Gift-Giving Habits
Research reveals we overestimate how much politics affect others' preferences
Article
Emma Frank Recognized as Paul College's Outstanding Researcher
Emma Frank Recognized as Paul College's Outstanding Researcher
Innovative studies explore overlooked workplace dynamics
Article
Researchers Propose Equitable Solution for Allocating Welfare Funds
Researchers Propose Equitable Solution for Allocating Welfare Funds
UNH study applies an optimization-based approach to Massachusetts child care subsidy program
Article
Targeted Home Systems to Remove PFAS More Cost-Effective Than System-Wide Solutions
Targeted Home Systems to Remove PFAS More Cost-Effective Than System-Wide Solutions
UNH research finds households willing to pay $13 monthly for 'forever chemical' protection
Article
Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As
Digital vs. Traditional Advertising: Research Highlights Impact on Brand Valuation in M&As
Findings suggest need for revised reporting framework for ad expenditures
Article
Research Explores Potential Pitfalls of Mandated Childcare Policies
Research Explores Potential Pitfalls of Mandated Childcare Policies
Findings offer insights to policymakers worldwide
ArticleSearch Publications
By Topic/Faculty
Recent Select Publications
Research Briefs
Recent Media Mentions
- Fast Company: Are Nicknames Appropriate in the Workplace? Professor Shuili Du's research explores how nicknaming affects workplace dynamics, particularly focusing on supervisor-employee relationships.
- WMUR Channel 9: UNH Hospitality Students Hosts Guests for Annual 'Gourmet Dinner. Over 200 guests were served during the annual event for hospitality management students at Paul College.
- MSN.com: Politics May Influence Gift-Giving Choices More Than It Influences Personal Purchases. Research by Paul College Assistant Professor Justin Pomerance finds that political affiliation may not make a difference in everyday purchases for individuals, but it can play a role when buying for friends, family and co-workers.
- USA Today: Would Kamala Harris' Small Business Plan Work? NH Economists Like It. Jeffrey Sohl, professor of entrepreneurship and decision sciences, discusses the potential impact of the presidential candidate's plan to help small businesses.
- NPR: The Hidden Forces That Shape Our Behavior. Michael Kukenberger, an associate professor of organizational behavior, appeared on NPR's "The Pulse" to share his research that challenges traditional views on leadership and team dynamics.
- NHPR: New Research Shows NH Residents Are Willing to Pay Around $150 Yearly for PFAS Remediation. Scott Lemos, a senior lecturer of business administration, shares research that suggests treating PFAS contamination household-by-household may be more affordable than system-wide upgrades.
- WMUR Channel 9: NH Covid-19 Seniors Now Getting College Degrees. After missing out on normal high school graduations in 2020 due to COVID-19, New Hampshire's class of 2024 celebrated overcoming pandemic challenges as they crossed college commencement stages.
- New Hampshire Union Leader: UNH Students Analyzing Sports in Helpful Ways. UNH's new sports analytics class gives students hands-on experience working with real data from college teams and professional organizations
- Boston Globe: AI Spotted Fake Health News Better Than People, Per UNH Study. Ermira Zifla and Burcu Eke Rubini, assistant professors of decision sciences, discuss how they trained machine learning models to evaluate the quality of health news stories about new medical treatments.
- News Center Maine: To Win a Super Bowl, a Team Needs to Block, Tackle, Run, Pass, Kick — and Use Analytics. Peter Zaimes, lecturer of decision sciences, speaks about how analytics impacts football and in-game decision-making.
Research Centers
Center for Venture Research
Center for Venture Research
The Center for Venture Research is a multidisciplinary research unit whose principal area of expertise is in the study of early stage equity financing for high growth ventures.
Rosenberg International Franchise Center
Rosenberg International Franchise Center
The Rosenberg International Franchise Center (RIFC) explores and advances the understanding of franchising through academic research, education and outreach. Franchising represents over $674 billion of the business conducted in the United States of America annually.
