Research

As part of a research-intensive university, the Peter T. Paul College of Business and Economics at the University of New Hampshire pursues impactful scholarly research that advances theory and knowledge in core business disciplines, economics and hospitality management as a central part of its mission. As a professional school at a land grant university, we also seek to improve business and industry in the state, the region and beyond. 

Professor engaging his students during a lecture

Center for Venture Research

Center for Venture Research

Expertise in the study of early stage equity financing for high growth ventures

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Behavioral Research Lab

Behavioral Research Lab

The Behavioral Research Lab is a multidisciplinary lab for studying human behavior and decision-making. 

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Dean, Associate Dean and colleagues holding big check

Peter T. Paul Financial Policy Center

Peter T. Paul Financial Policy Center

Promoting financial policy research and education

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Close up photo of the silver decorative artwork found throughout Paul College

Rosenberg International Franchise Center

Rosenberg International Franchise Center

Advancing the understanding of franchising

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  • Economics professor Bruce Elmslie reflects on the 18th-century economist
    If Bruce Elmslie, Paul College professor of economics,  has his way, readers of the Journal of Economic Perspectives are in for a rousing good read in the Spring 2018 edition. That is when the highly influential journal will publish Elmslie’s revaluation (and revelation) of Adam Smith’s historic...
    Economics professor Bruce Elmslie reflects on the 18th-century economist
    If Bruce Elmslie, Paul College professor of economics,  has his way, readers of the Journal of Economic Perspectives are in for a rousing good read in the Spring 2018 edition. That is when the highly influential journal will publish Elmslie’s revaluation (and revelation) of Adam Smith’s historic...
  • Finance professor Yixin Liu investigates the value of corporate cash holdings
    According to Moody’s Investor Services, U.S. non-financial companies held about $1.7 trillion in cash in 2016. Corporate cash holdings have more than doubled in the last 10 years, attracting the attention of activist investors, the public and academics, alike. Their concern? “Many view cash hoards...
    Finance professor Yixin Liu investigates the value of corporate cash holdings
    According to Moody’s Investor Services, U.S. non-financial companies held about $1.7 trillion in cash in 2016. Corporate cash holdings have more than doubled in the last 10 years, attracting the attention of activist investors, the public and academics, alike. Their concern? “Many view cash hoards...
  • When it comes to CEOs, time really is of the essence
    A CEO not only sets the tone of an organization but also the “pace,” a work style with far-reaching implications for corporate success. So demonstrates Paul College’s Jianhong Chen, assistant professor of strategic management, in her influential study of “urgency and pacing” or “temporal...
    When it comes to CEOs, time really is of the essence
    A CEO not only sets the tone of an organization but also the “pace,” a work style with far-reaching implications for corporate success. So demonstrates Paul College’s Jianhong Chen, assistant professor of strategic management, in her influential study of “urgency and pacing” or “temporal...
  • Decision sciences professor Ali Hojjat knows how to optimize online ads
    Ever noticed those ads that pop up or fill in the banners and borders of the web pages you visit? Advertisers, it goes without saying, are hoping you do. Internet ads may be annoying but they’re an inescapable part of everyday life online. They also comprise a $72 billion industry that reaches many...
    Decision sciences professor Ali Hojjat knows how to optimize online ads
    Ever noticed those ads that pop up or fill in the banners and borders of the web pages you visit? Advertisers, it goes without saying, are hoping you do. Internet ads may be annoying but they’re an inescapable part of everyday life online. They also comprise a $72 billion industry that reaches many...
  • Marketing professor Billur Akdeniz uses empirical modeling to solve problems
    Even though Billur Akdeniz has known since she was an undergraduate economics major that she would rather work in academia than the business world, her work as an associate professor of marketing keeps her very connected to business practice.  As an associate professor of marketing in Paul College...
    Marketing professor Billur Akdeniz uses empirical modeling to solve problems
    Even though Billur Akdeniz has known since she was an undergraduate economics major that she would rather work in academia than the business world, her work as an associate professor of marketing keeps her very connected to business practice.  As an associate professor of marketing in Paul College...