Research

As part of a research-intensive university, the Peter T. Paul College of Business and Economics at the University of New Hampshire pursues impactful scholarly research that advances theory and knowledge in core business disciplines, economics and hospitality management as a central part of its mission. As a professional school at a land grant university, we also seek to improve business and industry in the state, the region and beyond.

Professor engaging his students during a lecture

Center for Venture Research

Expertise in the study of early stage equity financing for high growth ventures

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Behavioral Research Lab

The Behavioral Research Lab is a multidisciplinary lab for studying human behavior and decision-making.

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Dean, Associate Dean and colleagues holding big check

Peter T. Paul Financial Policy Center

Promoting financial policy research and education

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Rosenberg International Franchise Center

Advancing the understanding of franchising

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Can You Give Your Customer Too Much Love?

Paul College researcher uncovers a complex picture of the consumer-provider relationship

Paul College associate professor of marketing Lin Guo has produced a novel study that focuses on customers’ relationships with their service providers. Many marketing managers simply assume customers always prefer a close, long-term relationship.

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Can You Give Your Customer Too Much Love?

Paul College researcher uncovers a complex picture of the consumer-provider relationship

Paul College associate professor of marketing Lin Guo has produced a novel study that focuses on customers’ relationships with their service providers. Many marketing managers simply assume customers always prefer a close, long-term relationship.

Learn More
Optimizing Capacity for Demand

Paul College researcher uses data analytics to solve highly complex problems

Assistant Professor of Decision Sciences, Melda Ormeci Matoglu, studies “Drift Control,” which refers to the difference between rate of service and demand.

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Optimizing Capacity for Demand

Paul College researcher uses data analytics to solve highly complex problems

Assistant Professor of Decision Sciences, Melda Ormeci Matoglu, studies “Drift Control,” which refers to the difference between rate of service and demand.

Learn More
The Ethics of Tax Practice

Balancing principles of integrity and client advocacy

In research funded by the National Association of State Boards of Accountancy (NASBA) and reported in the Journal of Business Ethics, Professor of Accounting John Hasseldine and two co-authors recently explored the delicate balance accountants must strike in...

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The Ethics of Tax Practice

Balancing principles of integrity and client advocacy

In research funded by the National Association of State Boards of Accountancy (NASBA) and reported in the Journal of Business Ethics, Professor of Accounting John Hasseldine and two co-authors recently explored the delicate balance accountants must strike in...

Learn More
5 tips on how to woo a deep-pocketed angel investor to fund your big idea

With so many angels from which to choose, how can an entrepreneur identify reputable angels with strong track records? “Due diligence is a two-way street,” he says. “As an investor performs due diligence on the entrepreneur, the entrepreneur should also perform due diligence on the angel.”

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5 tips on how to woo a deep-pocketed angel investor to fund your big idea

With so many angels from which to choose, how can an entrepreneur identify reputable angels with strong track records? “Due diligence is a two-way street,” he says. “As an investor performs due diligence on the entrepreneur, the entrepreneur should also perform due diligence on the angel.”

Learn More
The 10 Most Attractive Countries for Franchising in 2019

E. Hachemi Aliouche

A computer model developed at the University of New Hampshire’s Rosenberg International Franchise Center (RIFC) may help franchise companies identify the countries where they have the highest chances of successfully expanding their businesses (full...

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The 10 Most Attractive Countries for Franchising in 2019

E. Hachemi Aliouche

A computer model developed at the University of New Hampshire’s Rosenberg International Franchise Center (RIFC) may help franchise companies identify the countries where they have the highest chances of successfully expanding their businesses (full...

Learn More