Marketing

Women in Business Conference Friday, March 22, 2019 12:10 PM - 6:00 PM Peter T. Paul College of Business and Economics   The 2019 Women in Business Conference is presented by the Women in Business Organization at the University of New Hampshire and the Dean of Paul College, Deborah Merrill-Sands....
Students learn about business in the Dominican Republic
In today’s world, global and cultural knowledge has become increasingly more critical for success in the business field. Ashton-Savage, principal lecturer in marketing, made it her mission to provide a short-term,...
MAC SMAC
MAC SMAC is back! Friday, March 29, 2019 1-6:00 p.m. Peter T. Paul College of Business and Economics G75, 175, Great Hall and Courtyard   Come meet industry leaders and learn about trends, careers, and opportunities at this second annual MAC event. This is your opportunity to get a front row seat...
Spanish Language Speed Sell Competitor
Congratulations to Jordan Sock '19 for being the first UNH student to compete in a Spanish language Speed Sell competition! This challenge, along with his quarter final finish in the Role-Play competition, took place at the...
Brands and consumer behavior can influence your relationship
You like Coke and Starbucks. Your partner likes Pepsi and Dunkin’ Donuts. Does it matter? More than you might think, according to Danielle Brick, assistant professor of marketing at UNH’s Peter T. Paul College of Business and Economics.
Another successful conference!
Thank you to King Arthur (Content Marketing), C3 Metrics (Marketing Analytics), Spotted (Celebrity Endorsements), Drinkwater Productions (Event Marketing), Drift (Online Video Production), BzzzAgent (Influencer Marketing), MarTech Tools (panel discussion) and Sentient (Digital Behavioral Science).
The 1st Annual Speed Sell Competition was a tremendous success for the UNH Sales Program. More than 60 student competitors learned to sell themselves and built their professional networks with 16 companies represented at the event. Congratulations to the winners ...
Marketing and Advertising Club (MAC) Co-president, Grace Lynn,  promoting the 2018 L.L. Bean Bootmobile event. MAC sponsors the L.L. Bean mobile store and promotes it with a teaser campaign prior to the event, and then supports it with social media during the event as well.
Marketing professor Danielle Brick studies how brands affect relationships
You like Coke and Starbucks. Your partner likes Pepsi and Dunkin’ Donuts. Does it matter? Surprisingly, it does, said Danielle Brick, assistant professor of marketing at Paul College. “Most people aren’t aware that brands and consumer behavior can influence your relationship and vice versa. In fact...
Studying the connection between new product innovation and university-industry partnerships
Two heads are better than one. Ten heads are better than two. But when it comes to new product development, more heads around the table can mean more innovation, but also more headaches for the partners involved. That is where Ludwig Bstieler’s research comes in. His work involves improving...
Matthew O'Hern, Assistant Professor of Marketing
Matthew O’Hern’s career path has been set since he was in sixth grade. “Almost all my friends wanted to be NFL players, and I thought, ‘well, I think it would be pretty cool to be a professor,’” he said. Years later, O’Hern remains on the cutting edge in a highly ranked department...  
Shuili Du, Associate Professor of Marketing
Firms that are more sustainable benefit in an expected way. They tend to be more innovative and introduce more successful new products.