Shuili Du, associate professor of marketing
“I used Stonyfield Farm yogurt as an example of socially responsible brand,” Du recalled. “The consulate officer got excited about Stonyfield. It turned out he was a big admirer of Stonyfield’s commitment to sustainability. He said he not only liked the product, but...
Paul College researcher uncovers a complex picture of the consumer-provider relationship
Paul College associate professor of marketing Lin Guo has produced a novel study that focuses on customers’ relationships with their service providers. Many marketing managers simply assume customers always prefer a close, long-term relationship.
Justin Pomerance, assistant professor of marketing
A University of New Hampshire researcher found the uncertainty caused by the COVID-19 pandemic combined with exposure to fake news led people to feel a joint desire to save for the future but also to spend a little bit more to make themselves feel better.
The study discovers critical managerial trade-offs between product and brand portfolio decisions, as product and brand portfolio decisions are intertwined and a careful examination of the existing product and brand portfolio characteristics simultaneously seem...
Research examines changing bases of mutual trust formation in university-industry collaborations
Professor of marketing Ludwig Bstieler has devoted himself for more than a decade to understanding the inner workings of the complex relationship between universities and industry partners. “Universities and industry have important differences,” says Bstieler.
Dual major combines love of sports with business
“My interview was at Fenway Park. I can’t tell you what they asked me, I can’t tell you what we talked about. It was the most surreal experience of my life,” Robie says. Carlton Robie, a dual major in business administration/marketing and sports studies, is a Dean’s Ambassador, co-managing director...
Hear how getting involved with the UNH Sales Club at the University of New Hampshire's Paul College of Business and Economics helped Matt Haley '19 get ready for the job market.
Fulbright Distinguished Chair
Professor Du is starting a new project examining how companies should revise their corporate social responsibility strategies and programs to address the challenges in the age of artificial intelligence. She is Associate Professor of Marketing at the Peter T. Paul...
Devin McMahon '19 pursues a future in advertising
When she was in her first-year student, Devin McMahon ’19 couldn’t imagine getting opportunities like traveling across the country or presenting a business plan. Now, as she pursues a future in the advertising industry, she’s happy she pursued each challenge head-on.
If we can’t eliminate uncertainty in business, perhaps we can turn it to our advantage
Billur Akdeniz Talay, associate professor of marketing sciences, strives to identify the answers for questions “that keep managers awake at night.”
Marketing with Communications Minor
If I could do my blog full time after I graduate, that would be ideal. I love writing and it’s my favorite platform to express myself. I can write whatever I want and share my opinion about things. And being a marketing major I’ve realized that companies having blogs is such a crucial tool to...
Marketing Major with a Minor in Sales
It was awkward. I called a prospect and as we got to chatting and I began my pitch, he cut in and said ‘I’m actually no longer with the company.’ I got the impression he had been laid off. He was one of my top prospects and I didn’t know where to go with it anymore. A couple weeks later, I saw that...