Marketing

You can make so many connections here. I can't even fathom how I've been able to get the opportunities I have – like working at Amazon's headquarters. I would never have gotten something like that if it wasn't for UNH.

For students in Paul College’s business administration marketing option, the senior Capstone experience is an opportunity to apply what they’ve learned in the classroom to a major consulting project.    As part of the Marketing Workshop Capstone Course, teams of seniors spend the semester working…

The most successful graduates entering this fast-paced field need real-world experience to thrive. At the University of New Hampshire, Voice Z Digital Marketing Agency is providing that - and so much more.

This experiential sales program challenges students with mock sales scenarios, national competitions, and intensive corporate networking to launch successful careers.

Forget hypothetical scenarios - UNH's AMA chapter lets you dive into the real world of marketing as a student. Tackle actual business challenges, build an impressive portfolio, and set yourself apart.

"What I'll miss the most: the people. Everyone at UNH – students, faculty, staff – want to see you improve and succeed. In Paul especially, the faculty have really pushed me to be a good person and uncover my strengths and weaknesses."

"Being from New Hampshire, I was a bit worried that UNH would be just like high school. But that hasn't been the case at all."

Katie Rascoe ‘22, a Marketing and Sustainability dual major, is spending her summer as a UNH Changemaker Sustainability Fellow with Timberland.

“I used Stonyfield Farm yogurt as an example of socially responsible brand,” Du recalled. “The consulate officer got excited about Stonyfield. It turned out he was a big admirer of Stonyfield’s commitment to sustainability. He said he not…

A University of New Hampshire researcher found the uncertainty caused by the COVID-19 pandemic combined with exposure to fake news led people to feel a joint desire to save for the future but also to spend a little bit more to make themselves feel better.

The study discovers critical managerial trade-offs between product and brand portfolio decisions, as product and brand portfolio decisions are intertwined and a careful examination of the existing product and brand portfolio characteristics simultaneously seem…

Professor of marketing Ludwig Bstieler has devoted himself for more than a decade to understanding the inner workings of the complex relationship between universities and industry partners. “Universities and industry have important…