Marketing

Voice Z is a student-run digital marketing agency with a competitive application process. It sits within a student's schedule as a two-credit course that meets twice a week in order to collaborate in teams and learn from industry professionals.
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The Professional Sales Group is an elite experiential sales and leadership course where students train for, compete in, and host sales competitions and business networking events. These sales role-plays use real business case scenarios to simulate selling experiences.
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UNH's Marketing and Advertising Club (MAC) is a student run organization that holds a subchapter of the American Marketing Association, and competing within the AMA chapter is offered as one of Paul College's unique class-clubs: a student-run two-credit repeatable course.
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Spotlight on the Senior Capstone Experience
For students in Paul College’s business administration marketing option, the senior Capstone experience is an opportunity to apply what they’ve learned in the classroom to a major consulting project.    As part of the Marketing Workshop Capstone Course, teams of seniors spend the semester working…
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Marketing Major | Dover, NH
"What I'll miss the most: the people. Everyone at UNH – students, faculty, staff – want to see you improve and succeed. In Paul especially, the faculty have really pushed me to be a good person and uncover my strengths and weaknesses."
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Marketing Major | Manchester, NH
"Being from New Hampshire, I was a bit worried that UNH would be just like high school. But that hasn't been the case at all."
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UNH Sustainability Fellow at Timberland
Katie Rascoe ‘22, a Marketing and Sustainability dual major, is spending her summer as a UNH Changemaker Sustainability Fellow with Timberland.
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Shuili Du, associate professor of marketing
“I used Stonyfield Farm yogurt as an example of socially responsible brand,” Du recalled. “The consulate officer got excited about Stonyfield. It turned out he was a big admirer of Stonyfield’s commitment to sustainability. He said he not…
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Justin Pomerance, assistant professor of marketing
A University of New Hampshire researcher found the uncertainty caused by the COVID-19 pandemic combined with exposure to fake news led people to feel a joint desire to save for the future but also to spend a little bit more to make themselves feel better.
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The study discovers critical managerial trade-offs between product and brand portfolio decisions, as product and brand portfolio decisions are intertwined and a careful examination of the existing product and brand portfolio characteristics simultaneously seem…
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Research examines changing bases of mutual trust formation in university-industry collaborations
Professor of marketing Ludwig Bstieler has devoted himself for more than a decade to understanding the inner workings of the complex relationship between universities and industry partners. “Universities and industry have important…
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Dual major combines love of sports with business
“My interview was at Fenway Park. I can’t tell you what they asked me, I can’t tell you what we talked about. It was the most surreal experience of my life,” Robie says. Carlton Robie, a dual major in business administration/marketing and sports studies, is a Dean’s Ambassador, co-managing director…
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