Marketing: Recent Selected Publications

Yalcinkaya G., Aktekin T., & Yeniyurt S.. 2020. Out with the old: A Bayesian approach to estimating product modification rates. Journal of Business Research, 118. 141-149. 

Kirkca A., Randhawa P., Talay M., & Akdeniz B. 2020. The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industryInternational Journal of Research in Marketing.  37(2), 421-439.

Talay M., Akdeniz B., & Obal M., & Townsend J. 2019. Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture. Journal of International Marketing. 27. 

O'Hern M., Akdeniz B., & Du S. 2021. The effects of crowdsourcing contribution type and temporal consistency on new product development success. R&D Management.

Du S., & Yu K. 2021. Do Corporate Social Responsibility Reports Convey Value Relevant Information? Evidence from Report Readability and Tone. Journal of Business Ethics. 172, 253-274.

Du S., Xu X., & Yu K. 2020. Does corporate social responsibility affect auditor-client contracting? Evidence from auditor selection and audit fees. Advances in Accounting. 51.

Du S. 2021. Reimagining the Future of Technology: “The Social Dilemma” Review. Journal of Business Ethics.

Du S., & Xie C. 2020. Paradoxes of artificial intelligence in consumer markets: Ethical challenges and opportunities. Journal of Business Research. 129. 

O'Hern M., Akdeniz B., & Du S. 2021. The effects of crowdsourcing contribution type and temporal consistency on new product development success. R&D Management.  92(1).

Pfeiffer B., Sundar A., & Deval H. 2021. Not too Ugly to be Tasty: Guiding Consumer Food Inferences for the Greater Good. Food Quality and Preference. 92. 

Yalcinkaya G., Aktekin T., & Yeniyurt S. 2020. Out with the old: A Bayesian approach to estimating product modification rates. Journal of Business Research. 118, 141-149.

Dapena-Baron M., & Gruen T., & Guo L. 2020. Heart, head, and hand: a tripartite conceptualization, operationalization, and examination of brand loyalty. Journal of Brand Management. 27, 35-375.