Marketing Department

Marketing Department
tom gruen marketing graduate students


The Marketing Department is dedicated to preparing students for 21st century marketing careers. It offers students a strong marketing foundation and a career track that will make them attractive to employers upon graduation and provide the basis for life-long marketing learning. Our faculty interacts with students in ways that encourage individual curiosity, interest, and expression, and engages in leading-edge scholarly research, and integrating that research into the marketing curriculum.

Undergraduate Marketing Option

The Peter T. Paul College of Business and Economics offers a bachelor of science degree program in business administration. Students majoring in business administration can choose to complete the Marketing Option.

Graduate Degree Programs

Contact Information

Ludwig Bstieler, Chair and Professor of Marketing
Phone: (603) 862-3306

Contact an Admin Assistant

University of New Hampshire
Peter T. Paul College of Business and Economics
Marketing Department
10 Garrison Avenue
Durham, NH 03824-3593

Explore Option Details

You’ve come to the right place! Student Clubs and Organizations provide an important element as co-curricular opportunities within the Marketing Option. The Marketing department sponsors several clubs for student involvement:

Being involved provides industry exposure, enhances career skills and creates new connections that extend beyond college. We hope you will be part of the excitement as you engage with your peers in building your future careers!

Procedures & Guidelines

Marketing Department By-Laws
Marketing Department Research Statement


  • A group of students in Voice Z digital pose in their workspace alongside professors and professional mentors.
    Voice Z is a student-run digital marketing agency with a competitive application process. It sits within a student's schedule as a two-credit course that meets twice a week in order to collaborate in teams and learn from industry professionals.
    Learn More
  • Students and employers gather in Paul College's Great Hall for a job fair
    The Professional Sales Group is an elite experiential sales and leadership course where students train for, compete in, and host sales competitions and business networking events. These sales role-plays use real business case scenarios to simulate selling experiences.
    Learn More
  • the american marketing association logo
    UNH's Marketing and Advertising Club (MAC) is a student run organization that holds a subchapter of the American Marketing Association, and competing within the AMA chapter is offered as one of Paul College's unique class-clubs: a student-run two-credit repeatable course.
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  • Radames Gonzalez speaks during the senior Capstone presentation.
    Spotlight on the Senior Capstone Experience
    For students in Paul College’s business administration marketing option, the senior Capstone experience is an opportunity to apply what they’ve learned in the classroom to a major consulting project.    As part of the Marketing Workshop Capstone Course, teams of seniors spend the semester working on real-world marketing problems for businesses, non-profits, and government agencies. These teams conclude their semester with final presentations to their clients.   
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  • Hannah Donahue adjusts her graduation cap while sitting on steps at UNH campus.
    Marketing Major | Dover, NH
    "What I'll miss the most: the people. Everyone at UNH – students, faculty, staff – want to see you improve and succeed. In Paul especially, the faculty have really pushed me to be a good person and uncover my strengths and weaknesses."
    Learn More

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