Marketing

Thank you to King Arthur (Content Marketing), C3 Metrics (Marketing Analytics), Spotted (Celebrity Endorsements), Drinkwater Productions (Event Marketing), Drift (Online Video Production), BzzzAgent (Influencer Marketing), MarTech Tools (panel discussion) and Sentient (Digital Behavioral Science).

The 1st Annual Speed Sell Competition was a tremendous success for the UNH Sales Program. More than 60 student competitors learned to sell themselves and built their professional networks with 16 companies represented at the event. Congratulations to the winners …

Marketing and Advertising Club (MAC) Co-president, Grace Lynn,  promoting the 2018 L.L. Bean Bootmobile event. MAC sponsors the L.L. Bean mobile store and promotes it with a teaser campaign prior to the event, and then supports it with social media during the event as well.

You like Coke and Starbucks. Your partner likes Pepsi and Dunkin’ Donuts. Does it matter? Surprisingly, it does, said Danielle Brick, assistant professor of marketing at Paul College. “Most people aren’t aware that brands and consumer behavior can influence your relationship and vice versa. In…

Two heads are better than one. Ten heads are better than two. But when it comes to new product development, more heads around the table can mean more innovation, but also more headaches for the partners involved. That is where Ludwig Bstieler’s research comes in. His work involves improving…

Matthew O’Hern’s career path has been set since he was in sixth grade. “Almost all my friends wanted to be NFL players, and I thought, ‘well, I think it would be pretty cool to be a professor,’” he said. Years later, O’Hern remains on the cutting edge in a highly ranked department...  

Firms that are more sustainable benefit in an expected way. They tend to be more innovative and introduce more successful new products.  

How do customers really think, feel, and act? This question drives Goksel Yalcinkaya, associate professor of marketing, as he conducts research in the areas of new product development and innovation.