As part of the "Small Business, Big Solutions" program, Assistant Marketing Professor Alex Labrecque of Voice Z Digital, presented a one-hour webinar introducing small business owners to the transformative potential of AI in Google Analytics.
This session provided a foundational overview of how artificial intelligence can enhance the way small businesses interpret and utilize their website data.
The webinar touched on key aspects of leveraging AI within Google Analytics, offering participants a glimpse into the future of data analysis. We explored how AI tools can simplify the process of analyzing visitor behavior, identifying trends, and optimizing content for better engagement.
The session aimed to demystify AI's role in digital marketing and showcase its potential to turn complex data into actionable insights. These tools can help businesses make more informed decisions to improve their website performance and strengthen their online presence.
Small Business, Big Solutions is a collaborative effort between Voice Z Digital, NH Small Business Development Center, and the Center for Business Analytics.
View the session here.
