Research

Cinthia Satornino headshot
Marketing Research Examines Factors to Consider When Deploying Generative AI
In a recent Journal of the Academy of Marketing Science publication, Cinthia Satornino and her co-authors continue their exploration of AI’s growing r... Learn More
Markus Schuckert
Schuckert's Research Explores Public Attitudes Toward Weight-Based Airfare Policies
UNH Hospitality Management Professor Markus Schuckert and his colleagues examined public attitudes toward weight-based airfare policies. Learn More
Alison Chen headshot
Chen’s Research Highlights Revenue-Optimizing Strategies for Multi-Store Retailers
Alison Chen, assistant professor of decision sciences, recently had a research article accepted in Manufacturing & Service Operations Management. Learn More
Safayat Hossain headshot
Hossain's Research Tackles the Ripple Effects of Cybersecurity Breaches in Auditing
Safayat Hossain, assistant professor of accounting, recently had a research article accepted in European Accounting Review, one of the top journals in... Learn More
Nikhil Awasty headshot
Awasty’s Research Reveals the Power of Mixed Emotions in Team Performance
Nikhil Awasty, assistant professor of organizational behavior, is co-author on a paper recently accepted at Human Resource Management.  Learn More
Shuili Du in the classroom.
Du's research appears in Harvard Business Review
Professor Shuili Du's research on the rules of using playful nicknames in work was recently published in the Harvard Business Review and picked up by ... Learn More
Tevfik Aktekin
Aktekin's Research Focuses on Enhancing Bike-Share Efficiency
Professor of Decision Sciences Tevfik Aktekin recently had research published in Applied Stochastic Models in Business and Industry. Learn More
Hanna Lee headshot.
Lee's Research Examines Pricing Dynamics in Peer-to-Peer Accommodations
Assistant Professor of Hospitality Management Hanna Lee recently had a study published in the Annals of Tourism Research. Learn More
Ludwig Bstieler headshot
Ludwig Bstieler Moderates Distinguished Editor-in-Chief Panel
Paul College’s Ludwig Bstieler moderated a panel celebrating JPIM's 40th anniversary, featuring past, present, and future editors who shared insights ... Learn More
Paul College faculty at at AIB USNE 2024 Conference.
Paul College Faculty Shine at AIB USNE 2024 Conference
Four faculty members from Paul College recently presented their research and served in leadership roles at the Academy of International Business (AIB)... Learn More