Marketing Department

Kudos to Cinthia Satornino, assistant professor of marketing, who co-chaired the recent 2022 AMA Summer Academic Conference that took place virtually ... Learn More
The UNH MAC, Voice Z Digital, and the NH SBDC invite you to our Social Media Marketing Symposium November 3-5
The UNH MAC, Voice Z Digital, and the NH SBDC invite you to our Social Media Marketing Symposium. All sessions are virtual and will run November 3-5. ... Learn More
M. Billur Akdeniz and Shuili Du
This research extends the crowdsourcing literature by offering new insights about how contribution type and contribution consistency in a crowdsourcin... Learn More
Professor of Marketing Tom Gruen is the recipient of the Outstanding Reviewer Award 2020 for the journal AMS Review. Gruen is recognized for his outst... Learn More
Do social media and AI empower and liberate humans or do they make us enfeebled and more dependent? Learn More
New research suggests it takes work.
In recently published work in the Journal of Consumer Research, Danielle Brick, along with colleagues Claudio Alvarez and Susan Fournier, investigate ... Learn More
A new study shows that "BackPack" weekend feeding programs not only provide children who are food insecure with nutritious meals, they also can positi... Learn More
Welcome back to the spring semester! We are excited for the upcoming semester and the great events we have planned. Stay tuned on all our socials to k... Learn More
NH Union Leader
A University of New Hampshire researcher found the uncertainty caused by the COVID-19 pandemic combined with exposure to fake news led people to feel ... Learn More
Shuili Du, Associate Professor of Marketing
Research Publications: Du, Shuili, and Chunyan Xie (forthcoming), Paradoxes of artificial intelligence in consumer markets: Ethical challenges and op... Learn More