Research: People want to splurge, save after seeing fake news in time of COVID-19

A University of New Hampshire researcher found the uncertainty caused by the COVID-19 pandemic combined with exposure to fake news led people to feel a joint desire to save for the future but also to spend a little bit more to make themselves feel better.

Justin Pomerance, assistant professor of marketing at UNH and co-author of a paper recently published online in the Journal of the Association for Consumer Research, conducted the study of just over 2,000 people.

Read more: www.unionleader.com (10/14/20)