Du, Shuili, and Chunyan Xie (forthcoming), Paradoxes of artificial intelligence in consumer markets: Ethical challenges and opportunities, Journal of Business Research.
Abstract -- Products and services empowered by artificial intelligence (AI) are becoming widespread in today’s marketplace. However, consumers have mixed feelings about AI technologies due to the numerous ethical challenges associated the development and deployment of AI. Drawing upon prior research on the moral significance of technology and the emerging literature on AI, we delineate three key dimensions of AI-enabled products (i.e., multi-functionality, interactivity, and AI intelligence stage) that have relevance for ethical implications and adopt a socio-technical approach to provide a multi-layered ethical analysis of AI products at the product-, consumer-, and society-levels. Some key ethical issues identified in the paper include AI biases, ethical design, consumer privacy, cybersecurity, individual autonomy and wellbeing, and unemployment.
Du, Shuili, and Kun Yu (forthcoming), Do Corporate Social Responsibility Reports Convey Value Relevant Information? Evidence from Report Readability and Tone, Journal of Business Ethics.
Abstract -- Corporate social responsibility (CSR) reporting is becoming mainstream, yet there is limited research on whether and how CSR reports communicate value relevant information. We examine the effects of CSR report readability and tone on future CSR performance and the market reaction around the release of CSR reports. Using a hand-collected dataset of Fortune 500 companies that published stand-alone CSR reports from 2002 to 2014, we find that 1-year-ahead CSR performance is positively associated with the changes in both CSR report readability and tone, suggesting that more readable text and more optimistic tone in a firm’s CSR report are indicative of better future CSR performance. Furthermore, consistent with the view that CSR reports communicate important value relevant information to the market, we document significant market reactions to report readability and tone around the release of CSR reports. Our results substantiate the important roles of CSR report readability and tone in communicating future CSR performance and imparting value relevant information to the market.
