Professor of marketing Ludwig Bstieler has devoted himself for more than a decade to understanding the inner workings of the complex relationship between universities and industry partners.
“Universities and industry have important differences,” says Bstieler. “What’s important to business is getting a product or technology out the door as soon as possible, maintaining intellectual property and being in command of the entire process. For university researchers, it’s publishing your findings…once they’re ready.” To explore how these “odd couples” find common ground, Bstieler collected and analyzed dyadic data of 98 recent university-industry researcher collaborations to see how mutual trust in these inter-organizational relationships develops over time.
Read more: Trust Me (UNH Today, 7/20/2020)