M. Billur Akdeniz Talay

Billur Akdeniz Talay

PROFESSOR
of Marketing
Phone: (603) 862-0751
Office: Paul College, 10 Garrison Avenue Rm 260G, Durham, NH 03824
Websites:
Curriculum Vitae

Billur Akdeniz is a Professor of Marketing at the Paul College of Business and Economics. Her research expertise is in marketing strategy, focusing on new products and innovation, brand management, and international marketing. Recently, Billur was a visiting research scholar at NEOMA Business School in France. Her research has been published in the Academy of Management Journal, the Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing, among others.

Regarding service to the field, she is an Associate Editor of the Journal of Business Research for the Innovation & Technology track and serves on the Editorial Review Boards of the Journal of the Academy of Marketing Science, Journal of Product Innovation and Management, Industrial Marketing Management, and International Business Reviewer. Billur received the Best Reviewer Award from both JAMS and JPIM and has taken on the role of Guest Editor for Special Issues in various journals.

Billur's main teaching areas are marketing analytics, international marketing, and marketing strategy. She has taught both in-class and online at the undergraduate level and in the MBA program. Her teaching is recognized with the Paul College Excellence in Teaching Award and the Best Online MBA Teacher award.

As far as the administrative roles, Billur served as the interim online/hybrid MBA program director and the former Faculty Director of Strategy for the MBA Program at Paul College as well as a faculty fellow at the Center for Business Analytics. In addition, she was a faculty fellow of UNH ADVANCE, a program funded by the NSF, dedicated to fostering equitable faculty policies and leadership development. She is an active member of the American Marketing Association and the Academy of Marketing Science.

Select Honors, Awards, and Grants

2021     Faculty Scholar Award, University of New Hampshire
2020     Online MBA Teaching Excellence Award, Peter T. Paul College
2019     Best Reviewer Award, Journal of the Academy of Marketing Science
2018     Advancing Academic Leaders Fellow, University of New Hampshire
2017     Recipient of the Peter T. Paul College Excellence in Teaching Award
2015     Research and Engagement Academy Fellowship, University of New Hampshire
2014     Richard E. Rosenthal Early Career Connection Fellowship, INFORMS Business Analytics and  Operations Research Conference
2012     Summer Research Fellowship, Graduate School, University of New Hampshire
2011     Faculty Instructional Technology Summer Institute (FITSI) Fellowship, UNH
2008     Fellow, AMA-Sheth Doctoral Consortium, University of Missouri

Courses Taught

  • ADMN 860: International Marketing
  • ADMN 901: PAUL MBA CORE Knowledge
  • MKTG 763: Marketing Analytics

Education

  • Ph.D., Marketing, Michigan State University
  • M.B.A., Administrative Science and Economics, Bogazici University
  • B.A., Economics, Bogazici University

Research Interests

  • Innovation
  • International Marketing
  • Marketing Strategy
  • New Product Development

Selected Publications

  • Berk Talay, M., Billur Akdeniz, M., & D. Townsend, J. (2023). Brand architecture: a literature review and future research directions. In A Research Agenda for Brand Management in a New Era of Consumerism (pp. 49-72). Edward Elgar Publishing. doi:10.4337/9781803925516.00011

  • Akdeniz, M. B., Talay, M. B., & Kirca, A. H. (2023). Looking back to move forward: Reviews and analyses of literature in industrial marketing. Industrial Marketing Management, 110, A4-A6. doi:10.1016/j.indmarman.2023.02.010

  • Akdeniz, M. B., & Talay, M. B. (2022). Happily (N)Ever After: An Empirical Examination of the Termination of IJVs across Emerging versus Developed Markets. Journal of Business Research, 148, 390-404.

  • O'Hern, M., Akdeniz, B., & Du, S. (2022). The effects of crowdsourcing contribution type and temporal consistency on new product development success. R&D Management, 52(1), 126-138. doi:10.1111/radm.12481

  • Kirca, A. H., Randhawa, P., Talay, M. B., & Akdeniz, M. B. (2020). The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry. International Journal of Research in Marketing, 37(2), 421-439. doi:10.1016/j.ijresmar.2019.09.003

  • Talay, M. B., Akdeniz, M. B., Obal, M., & Townsend, J. D. (2019). Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture. Journal of International Marketing, 27(4), 81-98. doi:10.1177/1069031x19874789

  • Akdeniz, M. B., Zhang, C., & Cavusgil, S. T. (2019). Innovative Pedagogical Approaches in Teaching International Business. Journal of Teaching in International Business, 30(2), 96-101. doi:10.1080/08975930.2019.1668333

  • Bstieler, L., Gruen, T., Akdeniz, B., Brick, D., Du, S., Guo, L., . . . Yalcinkaya, G. (2018). Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA-UNH Doctoral Consortium. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 35(3), 300-307. doi:10.1111/jpim.12447

  • Talay, M. B., Akdeniz, M. B., & Kirca, A. H. (2017). When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the US automotive industry. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 45(4), 513-533. doi:10.1007/s11747-016-0507-4

  • Akdeniz, M. B., & Calantone, R. J. (2017). A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry. MARKETING LETTERS, 28(1), 43-57. doi:10.1007/s11002-015-9392-8

  • Talay, M. B., Akdeniz, M. B., & Kirca, A. H. (2017). Prophecy or Myopia: Can Stock Market Returns Predict New Product Performance?. AMA Scholarly Insights. Retrieved from https://www.ama.org/

  • Gonzalez-Padron, T., Akdeniz, M. B., & Calantone, R. J. (2014). Benchmarking sales staffing efficiency in dealerships using extended data envelopment analysis. JOURNAL OF BUSINESS RESEARCH, 67(9), 1904-1911. doi:10.1016/j.jbusres.2013.11.022

  • Akdeniz, M. B., Calantone, R. J., & Voorhees, C. M. (2014). Signaling Quality: An Examination of the Effects of Marketing- and Nonmarketing-Controlled Signals on Perceptions of Automotive Brand Quality. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 31(4), 728-743. doi:10.1111/jpim.12120

  • Akdeniz, M. B., & Talay, M. B. (2013). Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 41(5), 601-624. doi:10.1007/s11747-013-0338-5

  • Akdeniz, B., Calantone, R. J., & Voorhees, C. M. (2013). Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information. PSYCHOLOGY & MARKETING, 30(1), 76-89. doi:10.1002/mar.20590

  • McNally, R. C., Akdeniz, M. B., & Calantone, R. J. (2011). New Product Development Processes and New Product Profitability: Exploring the Mediating Role of Speed to Market and Product Quality. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 28, 63-77. doi:10.1111/j.1540-5885.2011.00861.x

  • Kirca, A. H., Hult, G. T. M., Roth, K., Cavusgil, S. T., Perryy, M. Z., Akdeniz, M. B., . . . White, R. C. (2011). FIRM-SPECIFIC ASSETS, MULTINATIONALITY, AND FINANCIAL PERFORMANCE: A META-ANALYTIC REVIEW AND THEORETICAL INTEGRATION. ACADEMY OF MANAGEMENT JOURNAL, 54(1), 47-72. doi:10.5465/AMJ.2011.59215090

  • Akdeniz, M. B., Gonzalez-Padron, T., & Calantone, R. J. (2010). An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses. INDUSTRIAL MARKETING MANAGEMENT, 39(1), 150-160. doi:10.1016/j.indmarman.2008.05.002

  • Talay, M. B., & Akdeniz, M. B. (2009). What Causes Break-ups? Factors Driving the Dissolution of Marketing-Oriented International Joint Ventures. Advances in International Marketing.

View All