Moein Khanlari

ASSISTANT PROFESSOR
Marketing
Phone: (603) 862-5316
Office: Marketing, Paul College Rm 270J, Durham, NH 03824
Moein Khanlari

Moein Khanlari is an assistant professor of marketing at the University of New Hampshire where he teaches marketing analytics and conducts research on consumer decision-making in contexts that involve uncertainty and risk. He received his doctoral degree from the University of Alberta and joined UNH in 2016.
His interest in understanding how private and public organizations can deliver outstanding services to their customers and constituents has been an inspiration for him to focus on service marketing. His research interests are in the areas of consumer decision-making, retailing, digital marketing, and public engagement.
Moein has worked as a brand manager for two major Iranian companies. He has also worked with the City of Edmonton in Canada in separate projects aimed at improving public engagement of citizens in the City's transportation projects and the city's economic sustainability.

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Education

  • Ph.D., Marketing, University of Alberta
  • M.B.A., Marketing, University of Tehran
  • B.S., Aerospace Engineering, Shariff University of Technology

Courses Taught

  • ADMN 585: Marketing
  • DATA 903: Analytics Applications II
  • MKTG 763: Marketing Analytics

Selected Publications

Bstieler, L., Gruen, T., Akdeniz, B., Brick, D., Du, S., Guo, L., . . . Yalcinkaya, G. (2018). Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA‐UNH Doctoral Consortium. Journal of Product Innovation Management, 35(3), 300-307. doi:10.1111/jpim.12447

Khanlari, M., & Messinger, M. (2017). Chapter 8: Edmonton - Aligning Expectations for Public Involvement. In Citizen-Centered Cities, Volume II City Studies of Public Involvement. Business Expert Press.

Khanlari, M., & Messinger, P. (2017). Chapter 3: San Francisco - Consistent Feedback through Community Advisory Groups. In Citizen-Centered Cities, Volume II City Studies of Public Involvement. Business Expert Press.

Khanlari, M., & Messinger, P. (2017). Chapter 2: Public Portland - Going Deep through Citizen Empowerment. In Citizen-Centered Cities, Volume II City Studies of Public Involvement. Business Expert Press.

Khanlari, M., & Messinger, P. (2017). Chapter 10: Vancouver - Enhanced Engagement. In Citizen-Centered Cities, Volume II City Studies of Public Involvement. Business Expert Press.

Messinger, P., Adria, M., LeSage, E., Cavanagh, F., Khanlari, M., Stewart, H., . . . Chalifoux, M. (2016). Chapter 1: Nine Challenges for Public Involvement 2.0. In Citizen-Centered Cities, Volume I Case Studies of Public Involvement. Business Expert Press.

Khanlari, M., & Messinger, P. (2016). Chapter 9: The Goods Movement Strategy, Engaging Multiple Stakeholders. In Citizen-Centered Cities, Volume I Case Studies of Public Involvement. Business Expert Press.

Khanlari, M., & Messinger, P. (2016). Chapter 8: Complete Streets, Learning from Past Pushback. In Citizen-Centered Cities, Volume I Case Studies of Public Involvement. Business Expert Press.

Khanlari, M., & Messinger, P. (2016). Chapter 7: Public Pushback on Bicycle Routes.. In Citizen-Centered Cities, Volume I Case Studies of Public Involvement. Business Expert Press.

Most Cited Publications