As part of their semester-long project, The UNH MAC | American Marketing Association Collegiate Team recently presented their final client pitch for Mr. Fox Composting.

Mr. Fox Composting is an organization passionate about sustainability, fervently committed to empowering communities to enact positive change, one bin at a time.

Charged with developing a Go To Market Launch plan for Mr. Fox’s new product, Magic Soil, the students conducted and analyzed both primary and secondary research, did a SWOT and competitive analysis, developed a robust marketing plan, along with designing provocative creative and packaging, and developed a B2B prospective customer list.

Twenty-seven dedicated students are part of the AMA Collegiate team, each working hard to craft a compelling pitch and presentation. In addition to developing the plan for the new product launch, the team had suggestions to improve the overall marketing and branding for the client.

The Mr. Fox team was thrilled with the team’s recommendations and endorsed the plan. This level of engagement and hands-on work not only harnesses our students' knowledge and skills but also cultivates invaluable real-world experiences for them to enable them to be real-world ready.

Mr. Fox marketing plan