It is such a pleasure to share with you the Call for Papers for the American Marketing Association's AMA Summer 2022 Educators Conference. As one of the co-chairs of this summers conference, I can assure you that we have some spectacular sessions planned for this year.
My former students can attest to my belief that marketing has the most powerful set of tools for influencing our world. I know I’m not the only one who sees the great things we can do in the world as marketers. In alignment with fundamental premise, the theme for the conference is an exciting and timely one: Light in the Darkness: Marketing’s Role in Driving Positive Change.
We approach this theme from many directions and welcome all scholars to participate in the conversation. We have partnered with a diverse set of track-chairs from various walks of academic life to help shape a unique and memorable conference. So, send us your best works, and receive more than ever in return! And please share the CFP with your networks too.
Cinthia B. Satornino (Marketing) is co-chairing the American Marketing Association’s Summer 2022 AMA Educators Conference in Chicago
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