Alexander LaBrecque
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The marketing department is pleased to announce the hire of Alexander LaBrecque as Assistant Professor, starting this fall. Alexander will strengthen the department’s digital marketing and analytics offerings.
His major research interest centers around the assessment of digital marketing efforts. His methodological expertise allows him to retrieve and analyze large-scale data sets and conduct field experiments.
He holds a B.A. in Finance, an M.S. in Business Analytics, and expects to complete his Ph.D. early summer, all from Michigan State University.
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