Business Administration Major: Marketing Option (B.S.) Spotlight

You like Coke and Starbucks. Your partner likes Pepsi and Dunkin’ Donuts. Does it matter? Surprisingly, it does, said Danielle Brick, assistant professor of marketing at Paul College. “Most people aren’t aware that brands and consumer behavior can influence your relationship and vice versa. In…

Two heads are better than one. Ten heads are better than two. But when it comes to new product development, more heads around the table can mean more innovation, but also more headaches for the partners involved. That is where Ludwig Bstieler’s research comes in. His work involves improving…

Matthew O’Hern’s career path has been set since he was in sixth grade. “Almost all my friends wanted to be NFL players, and I thought, ‘well, I think it would be pretty cool to be a professor,’” he said. Years later, O’Hern remains on the cutting edge in a highly ranked department...  

Firms that are more sustainable benefit in an expected way. They tend to be more innovative and introduce more successful new products.  

How do customers really think, feel, and act? This question drives Goksel Yalcinkaya, associate professor of marketing, as he conducts research in the areas of new product development and innovation.

Paul College prides itself on providing its students with an education that prepares them for the workforce. One class, the senior professional capstone course in marketing, actually simulates real-life work projects students might encounter in their careers.

What keeps you up at night? Job stress? Curfew breakers? For Connor Roelke '15, it’s coffee. He drinks it a lot, and he thinks about it a lot. That’s what happens when you brew up a business centered on the drink.