Yifei Wang headshot

Yifei Wang

Assistant Professor
of Decision Sciences
Phone: (603) 862-1038
Office: UNH Paul College Decisions Sciences, Peter T. Paul College, Durham, NH 03824
Pronouns: She/her/hers

Dr. Yifei Wang is an Assistant Professor of Decision Science at University of New Hampshire, Paul College of Business and Economics.

Dr. Wang's research is characterized by its multidisciplinary approach, drawing from the fields of economics, social science, and technology studies. Her primary research agenda centers around the profound impact of technology platforms on traditionally marginalized groups. She is particularly dedicated to unraveling the complex dynamics of gender and race diversity within technology-driven environments. Her work delves into the IT labor market and creative labor domain, examining how these digital landscapes influence economic opportunities and outcomes for underrepresented individuals. She employs a diverse array of research methods, including advanced econometrics, field and lab experiments, and machine learning techniques.

Beyond her primary research focus, Dr. Wang is actively engaged in two additional domains of academic inquiry: 1) human capital management within the online labor market, shedding light on the evolving nature of work in a digital age. 2) the behavioral impact of social media platforms, a vital area of study in an increasingly connected world.

Dr. Wang's work have been recognized at prestigious conferences, including the International Conference of Information Systems (ICIS), Workshop on Information Systems and Economics (WISE), Conference on Information Systems and Technology (CIST), INFORMS, and the Academy of Management (AOM) within the divisions of Communication, Digital Technology, and Organization (CTO) and Technology and Innovation Management (TIM). She servers as reviewer for top-tier journals, such as Management Science, Management Information Systems Quarterly (MISQ), and Production and Operations Management (POM).

Courses Taught

  • ADMN 410: Management Information Systems

Education

  • Ph.D., Information Systems, University of Maryland
  • M.S., Analytics, American University
  • B.S., Statistics, American University

Research Interests

  • Management Information Systems
  • Digital Economics / Economy
  • Gender Equality

Selected Publications

  • Wang, Y., Wang, Y., & Ramaprasad, J. (2024, June 17). Does Authenticity Matter in the Age of AI Music? The Effect of GPT 4 on Digital Music Consumption. In Statistical Challenges in Electronic Commerce Research. Lisbon, Portugal.

  • Wang, Y., Langer, N., & Gopal, A. (n.d.). The Effect of Gender on Willingness to Bid for Competitive and Uncertain Information Technology (IT) Work: Experimental Evidence. Journal of Management Information Systems.

  • Wang, Y., & Huang, P. (n.d.). Contract Type and Client Satisfaction in Online Labor Markets. MIS Quarterly.

  • Wang, Y., Shan, G., & Thatcher, J. (2024, June 17). Unveiling AI in Creative Work: How Transparency Shapes Client Choices in Online Labor Markets. In Statistical Challenges in Electronic Commerce Research. Lisbon, Portugal.

  • Wang, Y., Ozer, G. T., & Gopal, A. (n.d.). Black Music Matters as well? The Effects of #BlackLivesMatter on Digital Music Consumption in the United States. Information Systems Research.

  • Wang, Y., Dennis, A., Zhang, W., & Zhang, Z. (n.d.). From Imagined Community to Wall Street Kingslayer: Group Identities and an Online Retail Investor Community in Flux. MIS Quarterly.

  • Wang, Y., Ozer, G. T., & Gopal, A. (2024, October 15). Black Music Matters as well? The Effects of #BlackLivesMatter on Digital Music Consumption in the United States. In INFORMS Annual Meeting. Phoenix, Arizona.

  • Wang, Y., Ramaprasad, J., & Gopal, A. (n.d.). Dancing to the #challenge: The Effect of TikTok on Closing the Artist Gender Gap. MIS Quarterly.

  • Wang, Y., Ozer, G. T., & Gopal, A. (2023, December 10). Black Music Matters as well? The Effects of #BlackLivesMatter on Digital Music Consumption in the United States. In International Conference of Information Systems. Hyderabad, India.