Jun Li stands against a wall and smiles for the photographer

Jun Li

Strategic Management
Phone: (603) 862-3365
Office: Management, Paul College Rm 330, Durham, NH 03824

Dr. Jun Li is an Associate Professor of Strategic Management at Paul College of the University of New Hampshire, previously the Faculty Director of the Paul College MBA Programs (2012-2015). He holds a Ph.D. degree in Strategic Management from Texas A&M University, and a master’s and Bachelors’ Degrees in Economics from Peking University, P.R. China.

Dr. Li’s research focuses on top management teams, entrepreneurial teams, technology ventures, entrepreneurship education, and global strategy. His work has appeared in Long Range Planning, Management Decision, Journal of Business Research, Asia Pacific Journal of Management, Journal of High-Technology Management Research, and others. He is the Associate Editor for the New England Journal of Entrepreneurship and serves on the Editorial Review Board for the International Journal of Entrepreneurial Behavior and Research. He is the Chair of the U.S. Northeast Chapter of the Academy of International Business, the leading association of scholars and specialists in the field of international business.

Dr. Li teaches Strategic Management, Entrepreneurship, International Business, and International Management at both undergraduate and graduate levels. For the past decade, he has been the lead faculty of the Paul MBA International Residency, a program that takes MBA students abroad (China and Peru) to gain first-hand global business and cross-cultural experience. Other than degree-based teaching, Dr. Li also devotes time to help managers build global mindsets, cross-culture competencies, and strategic leadership skills in an increasingly global and diverse environment. His last recent corporate consulting clients include GOSS International and Shanghai Electric (P.R. China).

Before joining academia, he worked as an international business manager for China Merchants Bank, the first commercial bank wholly owned by corporate legal entities in China.

Courses Taught

  • ADMN 840: International Business
  • ADMN 841: International Management
  • MGT 755: Global Mindset Sustainability


  • Ph.D., Strategic Management, Texas A & M University
  • M.A., Economics, Beijing University
  • B.A., Economics, Beijing University

Research Interests

  • Entrepreneurship
  • Innovation
  • International Business

Selected Publications

  • Wang, L., Li, J., Mai, Y., & Ye, Z. (n.d.). Blessing or curse? The link between firm CSR practices and leaders’ unethical decisions: The mediating role of moral cognition. Asia Pacific Journal of Management. doi:10.1007/s10490-023-09920-6

  • Li, J. (2022). TMT functional complementarity and post-IPO performance: Evidence from the U.S. biotechnology industry. Long Range Planning, 55(6), 102178. doi:10.1016/j.lrp.2021.102178

  • Li, J., Demirkan, I., Lee, Y., & Cortes, A. F. (2022). New Trends in Entrepreneurship: A Global Context. New England Journal of Entrepreneurship.

  • Zhang, W., Li, J., & Mai, Y. (2019). The effect of industry association on firm innovation in Chinese private ventures. Management Decision, 57(9), 2414-2435. doi:10.1108/md-05-2018-0538

  • Li, J., & Dutta, D. K. (2018). Founding team experience, industry context, and new venture creation. New England Journal of Entrepreneurship, Volume 0(Issue 0), 2-21. doi:10.1108/neje-04-2018-0008

  • Liu, K., Li, J., Hesterly, W., & Jr, C. A. (2012). Top management team tenure and technological inventions at post-IPO biotechnology firms. JOURNAL OF BUSINESS RESEARCH, 65(9), 1349-1356. doi:10.1016/j.jbusres.2011.09.024

  • Dutta, D. K., Li, J., & Merenda, M. (2011). Fostering entrepreneurship: impact of specialization and diversity in education. INTERNATIONAL ENTREPRENEURSHIP AND MANAGEMENT JOURNAL, 7(2), 163-179. doi:10.1007/s11365-010-0151-2

  • Li, J., & Liao, J. (2010). Perceived opportunity, team attributes, and entrepreneurial orientation in Chinese new technology ventures: a cognitive perspective. International Journal of Entrepreneurship and Innovation Management, 12(1), 84-106.

  • Li, H., & Li, J. (2009). Top management team conflict and entrepreneurial strategy making in China. ASIA PACIFIC JOURNAL OF MANAGEMENT, 26(2), 263-283. doi:10.1007/s10490-007-9071-2

  • Li, J., Merenda, M., & Venkatachalam, A. R. (2009). Business process digitalization and new product development: An empirical study of small and medium-sized manufacturers. International Journal of E-Business Research, 5(1), 49.

  • Li, J. (2008). Top management team restructuring in pre-IPO high technology startups: The influence of TMT characteristics and firm growth. The Journal of High Technology Management Research, 19(1), 59-69. doi:10.1016/j.hitech.2008.06.005