Jun Li

Dr. Jun Li is an Associate Professor of Strategic Management at the Peter T. Paul College of Business and Economics at the University of New Hampshire. He earned his Ph.D. in Strategic Management from Texas A&M University and holds both a master’s and a bachelor’s degree in Economics from Beijing University, China.

Dr. Li’s research lies in the intersection of strategic management, entrepreneurship, and international business, with a particular focus on the micro-foundations of firm strategy. Utilizing rigorous quantitative empirical designs, his research advances theory and provides valuable insights into strategic leadership and innovation in complex global environments. Dr. Li’s work examines how the composition, power dynamics, sub-group interactions, decision-making processes, and other characteristics of CEOs, executives, and top management teams influence firm innovation and performance, particularly in technology-driven and entrepreneurial contexts. Additionally, his research addresses corporate social responsibility and ethical decision-making, highlighting the role of managerial values and institutional contexts in shaping firm behavior. Dr. Li’s research has been published in esteemed journals such as the Journal of Small Business Management, Long Range Planning, Journal of Business Research, Asia Pacific Journal of Management, Management and Organization Review, Management Decision, Journal of High Technology Management, and others. 

Dr. Li actively contributes to academia through various service and leadership roles. Currently, he serves as Associate Editor for the New England Journal of Entrepreneurship and is a member of the Editorial Review Board of the International Journal of Entrepreneurial Behavior and Research. He has also been an ad hoc reviewer for numerous prestigious journals, including the Academy of Management Journal, Journal of Business Venturing, Journal of Management Studies, Management and Organization Review, Journal of Business Research, Asia Pacific Journal of Management, Journal of Product Innovation Management, and others. Furthermore, he holds the esteemed position of Chair of the U.S. Northeast Chapter of the Academy of International Business, the largest chapter of this prestigious academic association dedicated to international business. Additionally, he has previously served as Chair and is currently a member of the Caucus Committee of the Academy of Management, the most prestigious academic association for management scholars globally.

Dr. Li’s teaching expertise lies in strategy, entrepreneurship, international business and management, and growth and innovation. He has taught a wide range of courses at both the undergraduate and MBA levels. In 2024, he was honored with the Teaching Excellence Award for the Online MBA program, which was voted on by online MBA students. Over the past two decades, Dr. Li has been instrumental in establishing the Paul College MBA International Residency, providing students with immersive global business and cross-cultural experiences. The residency has taken students to various countries, including China, Peru, Canada, Germany, Portugal, and Panama. Beyond traditional teaching, Dr. Li also engages in executive education and consulting, helping organizations develop a global mindset, enhance cross-cultural competence, and cultivate strategic leadership capabilities. His recent consulting clients include GOSS International and Shanghai Electric.

Before entering academia, Dr. Li worked in the financial services industry at a prominent Chinese commercial bank. There, he held dual roles as a manager and consultant, providing expertise to exporting and trading firms based in Shenzhen, China.