Think companies have to choose between making money or making a difference? Think again!

Professors like Shuili Du and Ju-Chin Huang are pioneering groundbreaking research that quantifies how sustainable business practices drive profits.

Du's studies showed authentic corporate social responsibility initiatives catapulted consumer loyalty for brands like Stonyfield Farm, while Huang spearheaded methods to calculate the economic value of environmental policies.

Their work proves you can increase corporate success while making a positive impact. Read more about their efforts in Spark Magazine.