Tom Gruen, Neil Niman, and Jennifer Chagnon are authors of a recently accepted article at Marketing Education Review titled: "Developing What Can't be Taught: Creating an Effective Portfolio of Student Outcomes through a Student-Run Digital Marketing Agency."
The authors present an extended case study focusing on the creation, development, and current state of Paul College's Voice Z Digital Agency. The authors build a case for the need to develop "soft skills" (e.g., working in teams, leadership, communication) along with the traditional "hard skills" to prepare "work-ready" graduates.
The Voice Z Digital Agency offers such an environment where a complete portfolio of skills can be incubated and developed.
The article will be available in electronic format later this month and in print later this year.
