The UNH Marketing & Advertising Club took over the Great Hall and auditorium on Friday, March 1, for their Summit for Marketing and Advertising Careers (MAC SMAC).  

Around 250 people attended the wide-ranging event, which included a career fair, keynote speaker, panels, and networking.  

The event started with students meeting with recruiters from Vital, Wasserman Next Gen, UNH Athletics, and Lindt USA.  

Keynote speaker Meg Smith '07

Keynote speaker Meg Smith '07

Keynote speaker Meg Smith ‘07, founder and CEO of Love, Lexxi, stressed to students that no business dream is out of reach, no matter how aspirational it may seem, if you realize two things:   

  • Anyone can do anything.  
  • Confidence has the power to change the trajectory of your life.

Smith then shared how her struggles with body image and health inspired her to launch Love, Lexxi, which creates comfortable and stylish undergarments for women with AA-C cup sizes. She used her background as a former CMO and head of marketing to establish precise brand positioning and identity – and ensure superior product quality.

Smith said it was vital for her to create a brand and a movement promoting a positive body image and confidence among women that aims to challenge and change false perceptions of beauty standards.

Smith urged those interested in starting their business to put themselves out there, be a sponge, lean on mentors, and grow their network.  

The speaker panels included industry professionals and UNH alumni from Arcature Brand Consulting, Spark Foundry, Digitas North America, Matter Communications, Truly Seltzer, C-Space, New England Patriots, Arnold Worldwide, Planet Fitness, and Keurig Dr Pepper Inc.  

Some great snips of advice from the following panels included:   

  • Data is amazing, but one of the biggest things you can do as a marketer is listen to people.  
  • Lean into what your community loves.  
  • When you interview, show you care. Show your passion. Do things that make you excited. 

Thank you to the student organizers and their faculty sponsor, Diane Devine, for putting on an amazing event.