The Ultimate Proving Ground for Aspiring Marketers: UNH's American Marketing Association Collegiate Chapter

A large group of UNH Marketing majors gathers for a photo opportunity at the American Marketing Association's International Collegiate Competition. One student holds a sign that reads, "Competition finalist."

Searching for a college experience that will give you a head start in the competitive world of marketing?

The University of New Hampshire's American Marketing Association Collegiate Chapter (AMA) is your ticket to unlocking invaluable hands-on experiences and industry connections.

As part of the Paul College's unique class-clubs, the AMA Collegiate Chapter is a two-credit repeatable course that immerses you in the world of marketing. Here, you'll have the chance to tackle real business challenges, create and execute marketing events, and collaborate with clients – all while building an impressive portfolio that showcases your abilities.

But what exactly does being part of AMA entail?

Real-World Marketing Challenges

As a member of AMA, you'll have the chance to work on real business challenges faced by companies, giving you invaluable experience in problem-solving, market analysis, and strategy development. This hands-on approach to learning will not only deepen your understanding of marketing principles but also prepare you for the demands of the industry.

Event Planning and Execution

One of the highlights of the AMA Collegiate Chapter is the opportunity to create and execute marketing events from start to finish. From conceptualizing ideas to promoting and managing the events, you'll gain essential skills in event planning, project management, and leadership.

Competitions and Industry Connections

As part of the UNH AMA Collegiate Chapter, you'll have the chance to compete against other colleges and universities in various marketing competitions, including the prestigious AMA International Collegiate Conference. This three-day event hosted by the American Marketing Association provides an unparalleled platform for showcasing your skills and networking with both undergraduates and industry professionals from across the country.

Under the guidance of Senior Lecturer Diane Devine, the AMA Collegiate Chapter fosters a collaborative and competitive environment that encourages personal and professional growth.

You'll have the opportunity to work alongside like-minded individuals, develop teamwork skills, and gain valuable insights from industry experts.

To become a member of AMA, you'll need to undergo an interview process and commit to a full academic year with the group (fall and spring semesters). However, if you're interested in exploring marketing opportunities before making a commitment, the larger Marketing and Advertising Club (MAC) is open to all UNH students.

Don't miss out on this incredible opportunity to elevate your marketing game and position yourself for success in the dynamic world of marketing.

Visit the Marketing and Advertising Club's student-run website to learn more about the application process and take the first step towards an exciting future in marketing.