Daniel Innis, a professor of marketing and hospitality management at the University of New Hampshire, compares the effort to what was required to get travelers back on airplanes after September 11, 2001. “It took us a while to get comfortable flying again after 9/11," Innes said. "And it required the federal government and the airline[s] to put in place special systems to protect us, so we’d be comfortable getting on a plane and flying across the country again.”
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