Dan Innis

Daniel Innis

Hospitality Management and Marketing
Phone: (603) 862-3313
Office: Hospitality Management, Paul College Rm 260M, Durham, NH 03824

Daniel E. Innis is a Professor of Marketing and Hospitality Management at the University of New Hampshire and a member of the New Hampshire State Senate, representing District 7, which include 22 towns in western New Hamphire. He is the former Dean of UNH’s Peter T. Paul College of Business, and he was the driving force behind the new Peter T. Paul College building, a $50 million project that resulted in a state-of-the-art business building at the University of New Hampshire. Professor Innis is co-author of the book Strategic Planning for Logistics, his papers have appeared in numerous academic journals, and he has made many presentations at professional conferences and meetings. He has also consulted (and consults) with several Fortune 500 firms, as well as hospitality firms, in the areas of distribution, channel management, operations management, strategy, customer service, and buyer behavior. Professor Innis earned his Ph.D. in marketing and logistics with a minor in consumer behavior from The Ohio State University in 1991. He lives in Bradford, NH with nearly 700 chickens; his dogs, Albert, Bernard, and Charles; his cow, Milk Dud and her daughter, Junior Mint, along with a number of Wagyu calfs, 13 goats, and his partner, Spencer. He co-designed, renovated, and operated the Hotel Portsmouth (formerly the Sise Inn), the only independently owned hotel in downtown Portsmouth. The hotel was sold to the Lark Hotel Group in 2015. Professor Innis also co-owned and operated the Great Island Inn, located in New Castle, NH, which opened in 2017. He sold his interest in the GII in May, 2019.

Courses Taught

  • ADMN 585: Marketing
  • ADMN 827: HM Operations & Fin Metrics
  • ADMN 858: Revenue Management and Pricing
  • HMGT 401: Intro to the Hospitality Indus
  • HMGT 703: Strat Mgt Hospitality Industry
  • HMGT/MKTG 758/720: Revenue Management and Pricing
  • HMGT/MKTG 758/798: Revenue Management and Pricing
  • MKTG 520: Topics in Marketing


  • Ph.D., Marketing/Marketing Management, Ohio State University
  • M.B.A., Marketing/Marketing Management, Miami University - Ohio
  • B.B.A., Marketing/Marketing Management, Ohio University

Selected Publications

  • Innis, D. E., & LaLonde, B. (2000). Market Orientation in Wholesale Firms: An Exploratory Study. In Proceedings of the Society for Marketing Advances Conference. Orlando.

  • Innis, D. E., & Sojka, J. (1998). Advertising Socially Sensitive Products: The Effects of Processing Style and Type of Appeal. In Proceedings of the AMA Summer Educators' Conference. Chicago.

  • Blair, M. E., & Innis, D. E. (1996). The effects of product knowledge on the evaluation of warranteed brands. PSYCHOLOGY & MARKETING, 13(5), 445-456. doi:10.1002/(SICI)1520-6793(199608)13:53.0.CO;2-9

  • Innis, D. E. (1996). Using SERVQUAL to Predict Success: Exploring the Relationship of SERVQUAL to Satisfaction, Attitude and Share of Market. In Marketing Intangibles: Business-to-Business Services and Service Businesses.

  • Innis, D. E., & LaLonde, B. (1995). An Exploration of Marketing Orientation at the Wholesale Level. In Developments in Marketing Science. Orlando, FL.

  • Innis, D. E., & Hartman, T. P. (1995). Moving beyond consumer services: Exploring the factor structure of servqual in a business product market. In 1995 AMA EDUCATORS' PROCEEDINGS - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING Vol. 6 (pp. 125-132). Retrieved from https://www.webofscience.com/

  • Innis, D. E., & Lalonde, B. (1994). Modeling the Effects of Customer Service Performance on Purchase Intentions. Journal of Marketing Theory and Practice, (Spring).


  • INNIS, D. E., & UNNAVA, H. R. (1991). THE USEFULNESS OF PRODUCT WARRANTIES FOR REPUTABLE AND NEW BRANDS. ADVANCES IN CONSUMER RESEARCH, 18, 317-322. Retrieved from https://www.webofscience.com/

  • INNIS, D. E., & UNNAVA, H. R. (1991). THE USEFULNESS OF PRODUCT WARRANTIES FOR REPUTABLE AND NEW BRANDS. In ADVANCES IN CONSUMER RESEARCH, VOL 18 Vol. 18 (pp. 317-322). Retrieved from https://www.webofscience.com/

  • Most Cited Publications