
Daniel Innis
Courses Taught
- ADMN 585: Marketing
- ADMN 827: HM Operations & Fin Metrics
- ADMN 858: Revenue Management and Pricing
- HMGT 401: Intro to the Hospitality Indus
- HMGT 703: Strat Mgt Hospitality Industry
- HMGT 758: Revenue Management and Pricing
- HMGT/MKTG 758/720: Revenue Management and Pricing
- MKTG 520: Topics in Marketing
- MKTG 530: Survey of Marketing
Education
- Ph.D., Marketing/Marketing Management, Ohio State University
- M.B.A., Marketing/Marketing Management, Miami University - Ohio
- B.B.A., Marketing/Marketing Management, Ohio University
Selected Publications
Innis, D. E., & LaLonde, B. (2000). Market Orientation in Wholesale Firms: An Exploratory Study. In Proceedings of the Society for Marketing Advances Conference. Orlando.
Innis, D. E., & Sojka, J. (1998). Advertising Socially Sensitive Products: The Effects of Processing Style and Type of Appeal. In Proceedings of the AMA Summer Educators' Conference. Chicago.
Blair, M. E., & Innis, D. E. (1996). The effects of product knowledge on the evaluation of warranteed brands. PSYCHOLOGY & MARKETING, 13(5), 445-456. doi:10.1002/(SICI)1520-6793(199608)13:5445::AID-MAR1>3.0.CO;2-9
Innis, D. E. (1996). Using SERVQUAL to Predict Success: Exploring the Relationship of SERVQUAL to Satisfaction, Attitude and Share of Market. In Marketing Intangibles: Business-to-Business Services and Service Businesses.
Innis, D. E., & LaLonde, B. (1995). An Exploration of Marketing Orientation at the Wholesale Level. In Developments in Marketing Science. Orlando, FL.
Innis, D. E., & Hartman, T. P. (1995). Moving beyond consumer services: Exploring the factor structure of servqual in a business product market. In 1995 AMA EDUCATORS' PROCEEDINGS - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING Vol. 6 (pp. 125-132). Retrieved from https://www.webofscience.com/
Innis, D. E., & Lalonde, B. (1994). Modeling the Effects of Customer Service Performance on Purchase Intentions. Journal of Marketing Theory and Practice, (Spring).
MINIARD, P. W., SIRDESHMUKH, D., & INNIS, D. E. (1992). PERIPHERAL PERSUASION AND BRAND CHOICE. JOURNAL OF CONSUMER RESEARCH, 19(2), 226-239. doi:10.1086/209298
INNIS, D. E., & UNNAVA, H. R. (1991). THE USEFULNESS OF PRODUCT WARRANTIES FOR REPUTABLE AND NEW BRANDS. ADVANCES IN CONSUMER RESEARCH, 18, 317-322. Retrieved from https://www.webofscience.com/
INNIS, D. E., & UNNAVA, H. R. (1991). THE USEFULNESS OF PRODUCT WARRANTIES FOR REPUTABLE AND NEW BRANDS. In ADVANCES IN CONSUMER RESEARCH, VOL 18 Vol. 18 (pp. 317-322). Retrieved from https://www.webofscience.com/