Daniel Innis

Hospitality Management and Marketing
Phone: (603) 862-3313
Office: Hospitality Management, Paul College Rm 260M, Durham, NH 03824
Dan Innis

Daniel E. Innis is Professor of Marketing and Hospitality Management at the University of New Hampshire. He is the former Dean of the UNH’s Peter T. Paul College of Business, and he was the driving force behind the new Peter T. Paul College building, a $50 million project that resulted in a state-of-the-art business building at the University of New Hampshire. Professor Innis is co-author of the book Strategic Planning for Logistics, his papers have appeared in numerous academic journals, and he has made many presentations at professional conferences and meetings. He has also consulted with several Fortune 500 firms in the areas of distribution, channel management, and buyer behavior. In addition, he served in the New Hampshire State Senate. Professor Innis earned his Ph.D. in marketing and logistics with a minor in consumer behavior from The Ohio State University in 1991. He lives in New Castle, NH with his husband, Doug Palardy, and together they own and operate the Great Island Inn, the only independently owned inn on New Castle Island.


  • Ph.D., Marketing/Marketing Management, Ohio State University
  • M.B.A., Marketing/Marketing Management, Miami University - Ohio
  • B.B.A., Marketing/Marketing Management, Ohio University

Courses Taught

  • ADMN 827: HM Operations & Fin Metrics
  • ADMN 858: Revenue Management and Pricing
  • HMGT 401: Intro to the Hospitality Indus
  • HMGT 405: Intro to Food and Service Mgt
  • HMGT 600: Hospitality Marketing Mgt
  • HMGT 695: Independent Analysis
  • HMGT 703: Strat Mgt Hospitality Industry
  • HMGT/MKTG 758/720: Revenue Management and Pricing
  • HMGT/MKTG 758/798: Revenue Management and Pricing

Selected Publications

Innis, D. E., & LaLonde, B. (2000). Market Orientation in Wholesale Firms: An Exploratory Study. In Proceedings of the Society for Marketing Advances Conference. Orlando.

Innis, D. E., & Sojka, J. (1998). Advertising Socially Sensitive Products: The Effects of Processing Style and Type of Appeal. In Proceedings of the AMA Summer Educators' Conference. Chicago.

Blair, M. E., & Innis, D. E. (1996). The effects of product knowledge on the evaluation of warranteed brands. PSYCHOLOGY & MARKETING, 13(5), 445-456. doi:10.1002/(SICI)1520-6793(199608)13:5<445::AID-MAR1>3.3.CO;2-P

Innis, D. E. (1996). Using SERVQUAL to Predict Success: Exploring the Relationship of SERVQUAL to Satisfaction, Attitude and Share of Market. In Marketing Intangibles: Business-to-Business Services and Service Businesses.

Innis, D. E., & LaLonde, B. (1995). An Exploration of Marketing Orientation at the Wholesale Level. In Developments in Marketing Science. Orlando, FL.

Innis, D. E., & Hartman, T. P. (1995). Moving beyond consumer services: Exploring the factor structure of servqual in a business product market. In 1995 AMA EDUCATORS' PROCEEDINGS - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING Vol. 6 (pp. 125-132). Retrieved from http://gateway.webofknowledge.com/

Innis, D. E., & LaLonde, B. (1994). Customer Service: They Key to Customer Satisfaction, Customer Loyalty and Market Share. Journal of Business Logistics.


INNIS, D. E., & UNNAVA, H. R. (1991). THE USEFULNESS OF PRODUCT WARRANTIES FOR REPUTABLE AND NEW BRANDS. ADVANCES IN CONSUMER RESEARCH, 18, 317-322. Retrieved from http://gateway.webofknowledge.com/

INNIS, D. E., & UNNAVA, H. R. (1991). THE USEFULNESS OF PRODUCT WARRANTIES FOR REPUTABLE AND NEW BRANDS. In ADVANCES IN CONSUMER RESEARCH, VOL 18 Vol. 18 (pp. 317-322). Retrieved from http://gateway.webofknowledge.com/

Most Cited Publications