Business Analytics (M.S.)

Business Analytics (M.S.)

Masters in Business Analytics students studying a problem

Harness the power of data to develop insight into business decisions and organizational questions. The Master of Science in Business Analytics will develop your ability to add value to any organization through data analysis and visualization, predicting/ forecasting future probabilities and trends, and helping leaders make decisions in resource-constrained environments. The program can be completed in as few as 9-12 months full-time, and between 2.5 and 3 years part-time. The M.S. in Business Analytics is perfect for those with undergraduate preparation in business, mathematics, economics or STEM fields, and open to others after pre-requisite coursework.

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Why get a master’s degree in business analytics?

Thanks to the vast amounts of data available today, organizations now have greater access to information that can help influence critical business decisions. To make the best use of data, professionals with backgrounds in data analytics, particularly those who have experience helping leaders achieve objectives in resource-constrained environments, are highly sought after. A recent McKinsey Institute report stated that the United States will face a shortage of about 190,000 data scientists and 1.5 million managers and data analysts who can interpret and implement data. Closer to home, demand for business analytics jobs in the New England area is expected to grow up to 22.3% through 2026, according to Hanover Research. With a program that focuses on both the theoretical and practical applications of business analytics, supported by the latest computer programming skills, our graduates can expect to be in high demand for a number of jobs.

Why choose UNH’s M.S. in business analytics program?

Unique focus: The MSBA program will be the first and only accredited business analytics program in New Hampshire. Taught by faculty immersed in big data research, including cybersecurity, students will get exposure to the latest challenges businesses face.STEM designated: With a STEM-designated focus on business analytics, you will graduate from the M.S. in business analytics program and be able to apply for a 24-month OPT STEM Extension to your 12-month Optional Practical Training Program (OPT) period, allowing you to work in the United States for up to 36 months after graduation with no additional visa requirement.
Flexible: Finish your degree in as little as 16 months. Students can choose to follow one of two paths andtake either one or two classes per term. The program takes 2.5 to 3 years for students who choose to take only one course at a time.
Comprehensive: Covers the three main pillars of business analytics, including descriptive, predictive and prescriptive analytics, giving students a full understanding of the discipline.
Convenient: Continue working while you study, thanks to late afternoon/evening in-classroom classes, plus hybrid courses that combine classroom and online components.
AACSB Accredited: Learn at a school that is among only 5% of business schools worldwide to meet the gold standard for the highest quality programs.


  • Analyst and planner (Six Sigma)
  • Business intelligence analyst
  • Data analyst
  • Manager of modeling and analytics
  • Market research analyst
  • Pricing and revenue optimization analyst
  • Project manager
  • Quantitative analyst/modeler


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  • UNH offers the only accredited graduate business analytics program in New Hampshire
    Thanks to the explosion of mobile devices, apps and online transactions—a continuous stream of data flows into businesses every day. This influx of information puts a demand on organizations to process and analyze a variety of data points  to  better  guide corporate decision making. Now more than...
    UNH offers the only accredited graduate business analytics program in New Hampshire
    Thanks to the explosion of mobile devices, apps and online transactions—a continuous stream of data flows into businesses every day. This influx of information puts a demand on organizations to process and analyze a variety of data points  to  better  guide corporate decision making. Now more than...

Curriculum & Requirements

The Master of Science in Business Analytics (MSBA), offered by the Peter T. Paul College of Business and Economics, prepares students for careers related to data analytics and quantitative decision making in modern organizations. The graduates from the MSBA program will be armed with skills in data storing/pre-processing/visualization, in building prediction/forecasting models, and formulating/solving optimal business decision problems when faced with limited resources. The MSBA program places heavy emphasis on building both the theoretical fundamentals and the practical applications of business analytics supported by relevant and modern programming skills. In addition, the MSBA curriculum is designed to foster teamwork and presentation skills that will help students to seamlessly transition into relevant corporate roles.

The MSBA is a STEM-designated program and consists of 12 courses totaling 36 credit- hours of coursework (10 required courses and 2 elective courses from a suggested list). Each course follows an 8-week long term and the program can be completed in 9 months (taking three courses per term), 12 months (taking two to three courses per term), 16 months (taking two courses per term) or 28-33 months (taking one course per term). The MSBA program requires that applicants possess an introductory level of exposure to Calculus and programming. General familiarity with basic concepts from Calculus I, Calculus II (e.g. functions, derivation, and integration), and Linear Algebra (basic matrix operations) and prior exposure to, at least, one programming language (C++, Python, R, Java, SQL, etc.) are highly desirable. Any students without Calculus, Linear Algebra, and programming fundamentals will have access to resources to acquire the relevant background prior to joining the program.

In addition, a bachelor’s degree, a GMAT or GRE test score within the last five years (the emphasis will be on the quantitative score for both tests and waivers will be considered on a case-by-case basis), and a TOEFL score (only for international students) are required.

The field of Business Analytics has grown rapidly over the last few years due to technological advancements and the ease of access to data for decision making in organizations ranging from small to large. Every firm is interested in hiring and training individuals with analytical capabilities to sustain competitive advantage in the marketplace. A list of examples of careers in business analytics is as follows:

- Business Analytics & Optimization Consultant
- Business Case Modeling Analyst/Consultant
- Business Intelligence Analyst
- Decision Science Analyst
- Analyst & Planner (Six Sigma)
- Internal Quantitative Marketing Strategy Consultant
- Manager of Modeling and Analytics
- Pricing & Revenue Optimization Analyst
- Project Manager/Promotion Response Analytics
- Quantitative Analyst – Asset Allocation
- Quantitative Analyst – Insurance Risk
- Quantitative Marketing Solutions Director & Manager
- Quantitative Modeler
- Quantitative Research Analyst

The MSBA require students to take 12 courses (a total of 36 credit hours) out of which 10 are required and 2 are electives. A listing of core courses is below.  Part-time students take one course per term and full-time students take 2 or 3 courses per term.  

The Foundation
Mathematics for Business Analytics (Online Module) 10
Core Courses
DS 801Business Intelligence3
DS 802Probability and Simulation3
DS 803Fundamentals of Statistical Analysis3
DS 804Exploration and Communication of Data3
DS 805Statistical Learning3
DS 806Optimization Methods I3
DS 807Modeling Unstructured Data3
DS 808Optimization Methods II3
DS 809Time Series Analysis3
DS 810Enterprise Level Analytics (Capstone)3
2 Approved Electives 26
Total Credits36
ADMN 827
Hospitality Operations & Financial Metrics
ADMN 829
Corporate Financial Strategy
ADMN 830
ADMN 834
Private Equity/Venture Capital
ADMN 846
International Financial Management
ADMN 852
Marketing Research
ADMN 863
Marketing Analytics
ADMN 864
New Product Development
ADMN 898
Topics (Digital Marketing)
ADMN 898
Topics (Applied Financial Modeling and Analytics)
ADMN 898
Topics (Big Data in Finance)
ADMN 898
Topics (Project Management)
ADMN 912
Managing Yourself & Leading Others
ADMN 919
Accounting/Financial Reporting, Budgeting, and Analysis
ADMN 926
Leveraging Technology for Competitive Advantage
ADMN 930
Financial Management/Raising and Investing Money
ADMN 940
Managing Operations
ADMN 960
Marketing/Building Customer Value
ADMN 970
Economics of Competition


Applications must be completed by the following deadlines in order to be reviewed for admission:

  • Fall: June 15
  • Spring: November 1 (Accelerated Masters)
  • Summer: N/A
  • Special: Contact Program

Application fee: $65

Campus: Durham

New England Regional: No

Accelerated Masters: Yes (for more details see the accelerated masters information page)

New Hampshire Residents

Students claiming in-state residency must also submit a Proof of Residence form. This form is not required to complete your application, but you will need to submit it after you are offered admission or you will not be able to register for classes.


If you attended UNH after September 1, 1991, and have indicated so on your online application, we will retrieve your transcript internally; this includes UNH-Durham, UNH-Manchester and UNH Non-Degree work. 

If you did not attend UNH, or attended prior to September 1, 1991, then you must request one official transcript be sent directly to our office from the Registrar's Office of each college/university attended. International transcripts must be translated into English. We accept transcripts both electronically and in hard copy:

  • Electronic Transcripts: Please have your institution send the transcript directly to Please note that we can only accept copies sent directly from the institution.
  • Paper Transcripts: Please send hard copies of transcripts to: UNH Graduate School, Thompson Hall- 105 Main Street, Durham, NH 03824. You may request transcripts be sent to us directly from the institution or you may send them yourself as long as they remain sealed in the original university envelope.

Letters of Recommendation: 2 Required

Recommendation letters submitted by relatives or friends, as well as letters older than one year, will not be accepted.

Test Scores: GMAT (or GRE) Required

The GMAT (or GRE) is required for admission to the M.S. Business Analytics program. Request official test scores to be sent directly to the Graduate School by the testing service. Our CEEB code is 3918. Test scores more than five years old are not acceptable. Student copies and photocopies of scores are not considered official. To register for an exam, or for more tools to help you prepare for one of the exams, please visit the Graduate Management Admissions Council homepage or the GRE Tests homepage. If you plan on providing GRE test scores in lieu of the GMAT please be sure to email the graduate school (, after you have submitted your application, so they can update your records.

For general information about test scores required for admission into our programs please visit our Test Scores webpage.

Personal Statement/Essay Questions

Prepare a brief but careful statement regarding:

  1. Reasons you wish to do graduate work in this field, including your immediate and long-range objectives.
  2. Your specific research or professional interest and experiences in this field.


A current resume is required with your submitted application.

Important Notes

All applicants are encouraged to contact programs directly to discuss program specific application questions.

International Applicants

The University of New Hampshire recommends that international applicants who are living outside of the United States, and are planning on pursuing a research based degree, submit a preapplication form before submitting a full application. Your preapplication request will be carefully reviewed and a decision usually provided within 3 weeks. If your preapplication is approved then it is recommended you then submit a full application. If you are currently living in the United States (on a H1B visa, etc.), or you plan on pursuing a professional master’s degree, then you do not need to submit a preapplication.

Prospective international students are required to submit TOEFL, IELTS, or equivalent examination scores. English Language Exams may be waived if English is your first language. If you wish to request a waiver, then please visit our Test Scores webpage for more information.

Explore Program Details

The MSBA program is offered in two formats, with classes offered on-and off-campus. Limited courses will be available in a hybrid format, as well. Also, many elective courses can be taken online.

Students can choose between two paths depending upon how many courses they can take in a given term. Both paths require students to take 12 courses (36 credit hours), out of which 10 are required and two are electives from UNH’s MBA course offerings.

  • Path 1 allows for students to take two courses per term.
  • Path 2 allows students to take one course per term.

It’s important to note that each term is 8 weeks long; therefore, two terms in the MSBA program fit into one full UNH regular semester.

Path 1 may be particularly attractive to international students, as students will be able to take 12 credit hours (two per term in two terms) per semester, which satisfies the minimum requirement for international students to maintain their visa status.

The Foundation
Year 1, August    Mathematics for Business Analytics (Online Module)*

* The online module acts as a refresher for the mathematical background needed for the program and is designed to prepare students for MSBA courses.

The Core
Business Intelligence   3
Probability and Simulation   3
Fundamentals of Statistical Analysis   3
Exploration and Communication of Data   3
Statistical Learning   3
Optimization Methods I   3
Modeling Unstructured Data  3
Optimization Methods II   3
Time Series Analysis   3

Enterprise Level Analytics   3

Elective 1 (Selected from the MBA program offerings)   3
Elective 2 (Selected from the MBA program offerings)   3
(Electives from other graduate programs at UNH can be substituted via petition).

Total Credits: 36

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