Business Analytics (M.S.)
Business Analytics (M.S.)
Harness the power of data to develop insight into business decisions and organizational questions. The Master of Science in Business Analytics will develop your skills in data analysis and visualization, predicting/forecasting future probabilities and trends, and helping leaders make decisions in resource-constrained environments. With full- and part-time options, it is perfect for those with undergraduate preparation in quantitative oriented business, engineering, mathematics/statistics, economics, or STEM fields. An introductory level of exposure to Calculus is expected. This program is part of the college's Business Analytics Initiative.
Credit Hours: 36 | Courses: 12
Why get a master’s degree in business analytics?
Thanks to the vast amounts of data available today, organizations now have greater access to information that can help influence critical business decisions. To make the best use of data, professionals with backgrounds in data analytics, particularly those who have experience helping leaders achieve objectives in resource-constrained environments, are highly sought after. A recent McKinsey Institute report stated that the United States will face a shortage of about 190,000 data scientists and 1.5 million managers and data analysts who can interpret and implement data. Closer to home, demand for business analytics jobs in the New England area is expected to grow up to 22.3% through 2026, according to Hanover Research. With a program that focuses on both the theoretical and practical applications of business analytics, supported by the latest computer programming skills, our graduates can expect to be in high demand for a number of jobs.
Why choose UNH’s M.S. in business analytics program?
Unique focus: The MSBA program is the first and only accredited business analytics program in New Hampshire. Taught by faculty immersed in big data research, students will get exposure to the latest challenges businesses face.
STEM-designated: With a STEM-designated focus on business analytics, you will graduate from the M.S. in business analytics program and be able to apply for a 24-month OPT STEM Extension to your 12-month Optional Practical Training Program (OPT) period, allowing you to work in the United States for up to 36 months after graduation with no additional visa requirement.
Comprehensive: Covers the three main pillars of business analytics, including descriptive, predictive, and prescriptive analytics, giving students a full understanding of the discipline.
AACSB Accredited: Learn at a school that is among only 5% of business schools worldwide to meet the gold standard for the highest quality programs.
POTENTIAL CAREER AREAS
- Data Scientist
- Analyst and planner (Six Sigma)
- Business intelligence analyst
- Data analyst
- Manager of modeling and analytics
- Market research analyst
- Pricing and revenue optimization analyst
- Quantitative analyst/modeler
Curriculum & Requirements
The Master of Science in Business Analytics (MSBA), offered by the Peter T. Paul College of Business and Economics, prepares students for careers related to data analytics and quantitative decision making in modern organizations. Graduates from the MSBA program will be armed with skills in data storing/pre-processing/visualization, in building prediction/forecasting models, and in formulating/solving optimal business decision problems when faced with limited resources. The MSBA program places heavy emphasis on building both the theoretical fundamentals and the practical applications of business analytics supported by relevant and modern programming skills. In addition, the MSBA curriculum is designed to foster teamwork and presentation skills that will help students to seamlessly transition into relevant corporate roles.
The MSBA is a STEM-designated program and consists of 12 courses totaling 36 credit hours of coursework (10 required courses and 2 elective courses from a suggested list). Each course follows an 8-week-long term. The program can be completed in 9 months (taking three courses per term), or 12 months (taking two to three courses per term). The MSBA program requires that applicants possess an introductory level of exposure to Calculus and programming. General familiarity with basic concepts from Calculus I, Calculus II (e.g. functions, derivation, and integration), and Linear Algebra (basic matrix operations) as well as prior exposure to at least one programming language (C++, Python, R, Java, SQL, etc.) are highly desirable. Any students without Calculus, Linear Algebra, and programming fundamentals will have access to resources to acquire the relevant background prior to joining the program.
In addition, applicants are required to have a bachelor’s degree and to submit a GMAT or GRE test score from within the last five years. The emphasis will be on the quantitative score for both tests, and waivers will be considered on a case-by-case basis. International students are also required to submit a TOEFL score (waivers will be considered on a case-by-case basis).
The field of Business Analytics has grown rapidly over the last few years due to technological advancements and the ease of access to data for decision making in organizations ranging from small to large. Every firm is interested in hiring and training individuals with analytical capabilities to sustain competitive advantage in the marketplace. A list of examples of careers in business analytics is as follows:
- Business Analytics & Optimization Consultant
- Business Case Modeling Analyst/Consultant
- Business Intelligence Analyst
- Decision Science Analyst
- Analyst & Planner (Six Sigma)
- Internal Quantitative Marketing Strategy Consultant
- Manager of Modeling and Analytics
- Pricing & Revenue Optimization Analyst
- Project Manager/Promotion Response Analytics
- Quantitative Analyst – Asset Allocation
- Quantitative Analyst – Insurance Risk
- Quantitative Marketing Solutions Director & Manager
- Quantitative Modeler
- Quantitative Research Analyst
The MSBA program requires students to take 12 courses (a total of 36 credit hours), from which 10 are required and 2 are electives. A listing of core courses is below. Full-time students take two or three courses per term.
|Mathematics for Business Analytics (Online Module) 1||0|
|DS 801||Business Intelligence||3|
|DS 802||Probability and Simulation||3|
|DS 803||Fundamentals of Statistical Analysis||3|
|DS 804||Exploration and Communication of Data||3|
|DS 805||Statistical Learning||3|
|DS 806||Optimization Methods I||3|
|DS 807||Modeling Unstructured Data||3|
|DS 808||Optimization Methods II||3|
|DS 809||Time Series Analysis||3|
|DS 810||Big Data and AI: Strategy and Analytics (Capstone)||3|
|2 Approved Electives 2||6|
The online module acts as a refresher for the mathematical background needed for the program and is designed to prepare students for the MSBA program.
Below is a list of suggested elective courses from the MBA program. Other courses from other UNH graduate programs may be substituted with a petition.
Depending on the availability, students can take the below courses in a face-to-face format or in an online format.
|Hospitality Operations & Financial Metrics|
|Corporate Financial Strategy|
|Private Equity/Venture Capital|
|International Financial Management|
|New Product Development|
|Topics (Digital Marketing)|
|Topics (Applied Financial Modeling and Analytics)|
|Topics (Big Data in Finance)|
|Topics (Project Management)|
|Managing Yourself & Leading Others|
|Accounting/Financial Reporting, Budgeting, and Analysis|
|Leveraging Technology for Competitive Advantage|
|Financial Management/Raising and Investing Money|
|Marketing/Building Customer Value|
|Economics of Competition|
- Students will demonstrate knowledge of content areas of business analytics.
- Students will demonstrate the ability to solve complex problems.
- Students will demonstrate effective oral communication behaviors.
- Students will demonstrate effective written communication behaviors.
- Students will demonstrate ability to cleanse, aggregate, and visualize data.
- Students will apply statistical inference techniques to business problems.
- Students will effectively develop and interpret optimization & simulation software output.
Applications must be completed by the following deadlines in order to be reviewed for admission:
- Fall: February 15 (to be considered for merit-based financial assistance); June 1 (regular)
- Spring: N/A
- Summer: N/A
- Special: Contact Program
Application fee: $65
New England Regional: No
Accelerated Masters: Yes (for more details see the accelerated masters information page)
New Hampshire Residents
Students claiming in-state residency must also submit a Proof of Residence Form. This form is not required to complete your application, but you will need to submit it after you are offered admission or you will not be able to register for classes.
If you attended UNH after September 1, 1991, and have indicated so on your online application, we will retrieve your transcript internally; this includes UNH-Durham, UNH-Manchester and UNH Non-Degree work.
If you did not attend UNH, or attended prior to September 1, 1991, then you must upload a copy (PDF) of your official transcript in the application form. International transcripts must be translated into English.
If admitted, you must then request an official transcript be sent directly to our office from the Registrar's Office of each college/university attended. We accept transcripts both electronically and in hard copy:
- Electronic Transcripts: Please have your institution send the transcript directly to email@example.com. Please note that we can only accept copies sent directly from the institution.
- Paper Transcripts: Please send hard copies of transcripts to: UNH Graduate School, Thompson Hall- 105 Main Street, Durham, NH 03824. You may request transcripts be sent to us directly from the institution or you may send them yourself as long as they remain sealed in the original university envelope.
Transcripts from all previous post-secondary institutions must be submitted and applicants must disclose any previous academic or disciplinary sanctions that resulted in their temporary or permanent separation from a previous post-secondary institution. If it is found that previous academic or disciplinary separations were not disclosed, applicants may face denial and admitted students may face dismissal from their academic program.
Letters of Recommendation: 2 Required
Recommendation letters submitted by relatives or friends, as well as letters older than one year, will not be accepted.
Test Scores: GMAT (or GRE) Required
The GMAT (or GRE) is required for admission to the M.S. Business Analytics program. Request official test scores to be sent directly to the Graduate School by the testing service. Our CEEB code is 3918. Test scores more than five years old are not acceptable. Student copies and photocopies of scores are not considered official. To register for an exam, or for more tools to help you prepare for one of the exams, please visit the Graduate Management Admissions Council homepage or the GRE Tests homepage. If you plan on providing GRE test scores in lieu of the GMAT please be sure to email the graduate school (firstname.lastname@example.org), after you have submitted your application, so they can update your records.
For general information about test scores required for admission into our programs please visit our Test Scores webpage.
Personal Statement/Essay Questions
Prepare a brief but careful statement regarding:
- Reasons you wish to do graduate work in this field, including your immediate and long-range objectives.
- Your specific research or professional interest and experiences in this field.
A current resume is required with your submitted application.
All applicants are encouraged to contact programs directly to discuss program-specific application questions.
Stackable MBA/MSBA degree option: Complete two graduate degrees in two years
Applicants that are applying to the MBA program are now able to apply to the MSBA, to start the MSBA immediately following the MBA. Applicants will fill out distinct applications for each program and transcripts, test scores, and statements of residency will only need to be submitted once. Applicants also pay only one application fee. Please check the box on your MBA application that signifies you are interested in applying to the stackable degree program. For questions on this new option please reach out to PaulCollege.Grad@unh.edu and they will be happy to assist you. Please note that the MSBA program requires a deposit while the MBA one does not.
- STEM OPT opportunities after completing the MSBA
- All students: Two MBA courses will count as MSBA electives, reducing the MSBA tuition in year two
This program requires an enrollment deposit of $200. Deposits will be due by the personalized deadline specified in your admit letter, which is usually 30 days after being admitted unless you are selected for funding consideration - in which case the deadline will be extended For more information please see our enrollment deposits help page.
Prospective international students are required to submit TOEFL, IELTS, or equivalent examination scores. English Language Exams may be waived if English is your first language. If you wish to request a waiver, then please visit our Test Scores webpage for more information.
Explore Program Details
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