Markus Schuckert is Professor and Department Chair of Hospitality Management (HMGT) at the Peter T. Paul College of Business and Economics. His core industry experience is from aviation and tourism on international level. As an entrepreneur, Markus established a tourism and hospitality related consulting firm for market research, product development and change management in Europe. As researcher, Markus is specializing in digital marketing, travel technology and strategic management for hospitality and tourism.
Markus contributes to top journals in the field, international conferences, industry meetings, consulting, and by editing books for education and industry.
As an educator, Markus delivers related subjects at business schools across the globe. Caring for the next generation of industry leaders, he is supervising postgraduate students in Europe, America and Asia. Markus is working at the edge of contemporary teaching technology to enhance learning experience, integrating new methods and techniques into courses and seminars on-campus and online.
Prior joining UNH, Markus held academic positions in the U.S., Hong Kong, Switzerland, Austria and Germany.
Qualitative research methods
Schuckert, M., & Wu, J. S. (2021). Are neighbour tourists more sensitive to crowding? The impact of distance on the crowding-out effect in tourism. TOURISM MANAGEMENT, 82. doi:10.1016/j.tourman.2020.104185
Chen, C., Kim, E. L., & Schuckert, M. (2021). Haute couture-to-table? A study of luxury fashion-brand restaurants/Cafes. JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE. doi:10.1080/21639159.2020.1808825
Liu, X., Mehraliyev, F., Liu, C., & Schuckert, M. (2020). The roles of social media in tourists' choices of travel components. TOURIST STUDIES, 20(1), 27-48. doi:10.1177/1468797619873107
Liang, S., Schuckert, M., Law, R., & Chen, C. -C. (2020). The importance of marketer-generated content to peer-to-peer property rental platforms: Evidence from Airbnb. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 84. doi:10.1016/j.ijhm.2019.102329
Sun, S., Law, R., & Schuckert, M. (2020). Mediating effects of attitude, subjective norms and perceived behavioural control for mobile payment-based hotel reservations. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 84. doi:10.1016/j.ijhm.2019.102331
Liang, S., Schuckert, M., Law, R., & Chen, C. -C. (2017). Be a "Superhost": The importance of badge systems for peer-to-peer rental accommodations. TOURISM MANAGEMENT, 60, 454-465. doi:10.1016/j.tourman.2017.01.007
Paek, S., Schuckert, M., Kim, T. T., & Lee, G. (2015). Why is hospitality employees' psychological capital important? The effects of psychological capital on work engagement and employee morale. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 50, 9-26. doi:10.1016/j.ijhm.2015.07.001
Schuckert, M., Liu, X., & Law, R. (2015). HOSPITALITY AND TOURISM ONLINE REVIEWS: RECENT TRENDS AND FUTURE DIRECTIONS. JOURNAL OF TRAVEL & TOURISM MARKETING, 32(5), 608-621. doi:10.1080/10548408.2014.933154
Schuckert, M., Liu, X., & Law, R. (2015). A segmentation of online reviews by language groups: How English and non-English speakers rate hotels differently. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 48, 143-149. doi:10.1016/j.ijhm.2014.12.007
Luthe, T., Wyss, R., & Schuckert, M. (2012). Network governance and regional resilience to climate change: empirical evidence from mountain tourism communities in the Swiss Gotthard region. REGIONAL ENVIRONMENTAL CHANGE, 12(4), 839-854. doi:10.1007/s10113-012-0294-5