Markus Schuckert is Professor and Department Chair of Hospitality Management (HMGT) at the Peter T. Paul College of Business and Economics. His core industry experience is from aviation and tourism on international level. As an entrepreneur, Markus established a tourism and hospitality related consulting firm for market research, product development and change management in Europe. As a researcher, Markus is specializing in digital marketing, travel technology and strategic management for hospitality and tourism. <br>Markus contributes to top journals in the field, international conferences, industry meetings, consulting, and by editing books for education and industry.<br>As an educator, Markus delivers related subjects at business schools across the globe. Caring for the next generation of industry leaders, he is supervising postgraduate students in Europe, America and Asia. Markus is working at the edge of contemporary teaching technology to enhance learning experience, integrating new methods and techniques into courses and seminars on-campus and online.<br>Prior to joining UNH, Markus held academic positions in the U.S., Hong Kong, Switzerland, Austria and Germany.
Courses Taught
- HMGT 777: Casino Management
- MGT 755: Global Mindset Sustainability
Research Interests
- Air Transportation
- Digital Technology
- Hospitality Services/Management
- Marketing Research
- Qualitative research methods
- Quantitative methodology
- Tourism
Selected Publications
Sun, L., Schuckert, M., & Hon, A. H. Y. (2025). Enhancing organizational structures for revenue management in small and medium-sized independent hotels: Evidence from China. International Journal of Hospitality Management, 127, 104122. doi:10.1016/j.ijhm.2025.104122
Zhou, T., Sun, L., Schuckert, M., & Law, R. (2025). An Analysis of Information Discrepancies Between Visitors’ Needs and Destination Websites Provisions and What Destination Management Can Do About It. Journal of China Tourism Research, 1-22. doi:10.1080/19388160.2025.2484544
Masiero, L., Zoltan, J., Tolkach, D., Pratt, S., Jørgensen, M. T., Schuckert, M., & Chon, K. (2024). Assessing air traveler preferences for pay-per-weight pricing. Transportation Research Part A: Policy and Practice, 190, 104302. doi:10.1016/j.tra.2024.104302
Tolkach, D., Pratt, S., Masiero, L., Jørgensen, M. T., Zoltan, J., Schuckert, M., & Chon, K. (2024). Self‐interest, ethical and environmental considerations of air traveler weight policies. International Journal of Tourism Research, 26(4). doi:10.1002/jtr.2691
Wu, J. S., Chen, N., Zeng, C. Y. H., & Schuckert, M. (2023). Making Sense of Fengshui and Customers’ Experiences of Hotel Room Stays: A Vignette-Induced Interview Approach. Journal of China Tourism Research, 19(4), 902-925. doi:10.1080/19388160.2022.2164820
Liang, S., Schuckert, M., Law, R., & Chen, C. -C. (2017). Be a "Superhost": The importance of badge systems for peer-to-peer rental accommodations. TOURISM MANAGEMENT, 60, 454-465. doi:10.1016/j.tourman.2017.01.007
Paek, S., Schuckert, M., Kim, T. T., & Lee, G. (2015). Why is hospitality employees' psychological capital important? The effects of psychological capital on work engagement and employee morale. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 50, 9-26. doi:10.1016/j.ijhm.2015.07.001
Schuckert, M., Liu, X., & Law, R. (2015). HOSPITALITY AND TOURISM ONLINE REVIEWS: RECENT TRENDS AND FUTURE DIRECTIONS. JOURNAL OF TRAVEL & TOURISM MARKETING, 32(5), 608-621. doi:10.1080/10548408.2014.933154
Schuckert, M., Liu, X., & Law, R. (2015). A segmentation of online reviews by language groups: How English and non-English speakers rate hotels differently. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 48, 143-149. doi:10.1016/j.ijhm.2014.12.007
Luthe, T., Wyss, R., & Schuckert, M. (2012). Network governance and regional resilience to climate change: empirical evidence from mountain tourism communities in the Swiss Gotthard region. REGIONAL ENVIRONMENTAL CHANGE, 12(4), 839-854. doi:10.1007/s10113-012-0294-5
