Markus Schuckert

Markus Schuckert

Department Chair, Hospitality Management
Phone: (603) 862-0081
Office: UNH Paul College Hospitality Management, Peter T. Paul College, Durham, NH 03824
Pronouns: He/him/his

Markus Schuckert is Professor and Department Chair of Hospitality Management (HMGT) at the Peter T. Paul College of Business and Economics. His core industry experience is from aviation and tourism on international level. As an entrepreneur, Markus established a tourism and hospitality related consulting firm for market research, product development and change management in Europe. As a researcher, Markus is specializing in digital marketing, travel technology and strategic management for hospitality and tourism.
Markus contributes to top journals in the field, international conferences, industry meetings, consulting, and by editing books for education and industry.
As an educator, Markus delivers related subjects at business schools across the globe. Caring for the next generation of industry leaders, he is supervising postgraduate students in Europe, America and Asia. Markus is working at the edge of contemporary teaching technology to enhance learning experience, integrating new methods and techniques into courses and seminars on-campus and online.
Prior to joining UNH, Markus held academic positions in the U.S., Hong Kong, Switzerland, Austria and Germany.

Courses Taught

  • HMGT 777: Casino Management

Research Interests

  • Air Transportation
  • Digital Technology
  • Hospitality Services/Management
  • Marketing Research
  • Qualitative research methods
  • Quantitative methodology
  • Tourism

Selected Publications

  • Wu, J. S., Chen, N., Zeng, C. Y. H., & Schuckert, M. (2023). Making Sense of Fengshui and Customers’ Experiences of Hotel Room Stays: A Vignette-Induced Interview Approach. Journal of China Tourism Research, 19(4), 902-925. doi:10.1080/19388160.2022.2164820

  • Liu, J., Liu, Y., Zhou, L., Schuckert, M., & Liu, H. (n.d.). The Concept of Leisure among Chinese Older Adults: A Graphic-Elicited Approach. Leisure Sciences, 1-20. doi:10.1080/01490400.2023.2217172

  • Schuckert, M. (2023). Sustainability and Regeneration. In R. Brymer, R. Brymer, L. Cain, & M. Orlowski (Eds.), Hospitality: An Introduction (18 ed., pp. 59-70). Kendall Hunt Publishing. Retrieved from

  • Sun, S., Law, R., Schuckert, M., & Hyun, S. S. (2022). Impacts of mobile payment‐related attributes on consumers' repurchase intention. International Journal of Tourism Research, 24(1), 44-57. doi:10.1002/jtr.2481

  • Yoon, S., Erdem, M., Schuckert, M., & Lee, P. C. (2021). Revisiting the impact of VR applications on hotel bookings. Journal of Hospitality and Tourism Technology, 12(3), 489-511. doi:10.1108/jhtt-04-2019-0057

  • Liang, S., Schuckert, M., Law, R., & Chen, C. -C. (2017). Be a "Superhost": The importance of badge systems for peer-to-peer rental accommodations. TOURISM MANAGEMENT, 60, 454-465. doi:10.1016/j.tourman.2017.01.007

  • Paek, S., Schuckert, M., Kim, T. T., & Lee, G. (2015). Why is hospitality employees' psychological capital important? The effects of psychological capital on work engagement and employee morale. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 50, 9-26. doi:10.1016/j.ijhm.2015.07.001

  • Schuckert, M., Liu, X., & Law, R. (2015). HOSPITALITY AND TOURISM ONLINE REVIEWS: RECENT TRENDS AND FUTURE DIRECTIONS. JOURNAL OF TRAVEL & TOURISM MARKETING, 32(5), 608-621. doi:10.1080/10548408.2014.933154

  • Schuckert, M., Liu, X., & Law, R. (2015). A segmentation of online reviews by language groups: How English and non-English speakers rate hotels differently. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 48, 143-149. doi:10.1016/j.ijhm.2014.12.007

  • Luthe, T., Wyss, R., & Schuckert, M. (2012). Network governance and regional resilience to climate change: empirical evidence from mountain tourism communities in the Swiss Gotthard region. REGIONAL ENVIRONMENTAL CHANGE, 12(4), 839-854. doi:10.1007/s10113-012-0294-5

  • Most Cited Publications