Markus Schuckert

Department Chair, Hospitality Management

Phone: (603) 862-0081
Office: UNH Paul College Hospitality Management, Peter T. Paul College, Durham, NH 03824
Pronouns: He/him/his
Markus Schuckert

Markus Schuckert is Professor and Department Chair of Hospitality Management (HMGT) at the Peter T. Paul College of Business and Economics. His core industry experience is from aviation and tourism on international level. As an entrepreneur, Markus established a tourism and hospitality related consulting firm for market research, product development and change management in Europe. As researcher, Markus is specializing in digital marketing, travel technology and strategic management for hospitality and tourism.
Markus contributes to top journals in the field, international conferences, industry meetings, consulting, and by editing books for education and industry.
As an educator, Markus delivers related subjects at business schools across the globe. Caring for the next generation of industry leaders, he is supervising postgraduate students in Europe, America and Asia. Markus is working at the edge of contemporary teaching technology to enhance learning experience, integrating new methods and techniques into courses and seminars on-campus and online.
Prior joining UNH, Markus held academic positions in the U.S., Hong Kong, Switzerland, Austria and Germany.

Research Interests

  • Air Transportation
  • Digital Technology
  • Hospitality Services/Management
  • Marketing Research
  • Qualitative research methods
  • Quantitative methodology
  • Tourism

Courses Taught

  • HMGT 777: Casino Management

Selected Publications

Wu, J. S., Chen, N., Zeng, C. Y. H., & Schuckert, M. (n.d.). Making Sense of Fengshui and Customers’ Experiences of Hotel Room Stays: A Vignette-Induced Interview Approach. Journal of China Tourism Research, 1-24. doi:10.1080/19388160.2022.2164820

Schuckert, M., & Wu, J. S. (2021). Are neighbour tourists more sensitive to crowding? The impact of distance on the crowding-out effect in tourism. TOURISM MANAGEMENT, 82. doi:10.1016/j.tourman.2020.104185

Chen, C., Kim, E. L., & Schuckert, M. (2021). Haute couture-to-table? A study of luxury fashion-brand restaurants/Cafes. JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE. doi:10.1080/21639159.2020.1808825

Gardini, M. A., Ottenbacher, M. C., & Schuckert, M. (2020). The Routledge Companion to International Hospitality Management. Routledge.

Liu, X., Mehraliyev, F., Liu, C., & Schuckert, M. (2020). The roles of social media in tourists' choices of travel components. TOURIST STUDIES, 20(1), 27-48. doi:10.1177/1468797619873107

Liang, S., Schuckert, M., Law, R., & Chen, C. -C. (2017). Be a "Superhost": The importance of badge systems for peer-to-peer rental accommodations. TOURISM MANAGEMENT, 60, 454-465. doi:10.1016/j.tourman.2017.01.007

Paek, S., Schuckert, M., Kim, T. T., & Lee, G. (2015). Why is hospitality employees' psychological capital important? The effects of psychological capital on work engagement and employee morale. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 50, 9-26. doi:10.1016/j.ijhm.2015.07.001

Schuckert, M., Liu, X., & Law, R. (2015). HOSPITALITY AND TOURISM ONLINE REVIEWS: RECENT TRENDS AND FUTURE DIRECTIONS. JOURNAL OF TRAVEL & TOURISM MARKETING, 32(5), 608-621. doi:10.1080/10548408.2014.933154

Schuckert, M., Liu, X., & Law, R. (2015). A segmentation of online reviews by language groups: How English and non-English speakers rate hotels differently. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 48, 143-149. doi:10.1016/j.ijhm.2014.12.007

Luthe, T., Wyss, R., & Schuckert, M. (2012). Network governance and regional resilience to climate change: empirical evidence from mountain tourism communities in the Swiss Gotthard region. REGIONAL ENVIRONMENTAL CHANGE, 12(4), 839-854. doi:10.1007/s10113-012-0294-5

Most Cited Publications