Hanna Lee headshot

Hanna Lee

Assistant Professor
of Hospitality Management
Phone: (603) 862-3863
Office: UNH Paul College Hospitality Management, Peter T. Paul College, Durham, NH 03824
Pronouns: She/her/hers

Hanna Lee, Ph.D. is an Assistant Professor in the Department of Hospitality Management. Prior to joining UNH in August 2023, Hanna was a Research Assistant Professor at the Hong Kong Polytechnic University in Hong Kong. Originally from Irvine, California, she has worked in the hotel industry linking academia and practice in Canada, Switzerland, UK, China, Hong Kong, South Korea, and USA. Her industry experience includes hotel managerial roles in Rooms and F&B in Hyatt Regency Irvine, California, The Sheraton Great Wall Beijing, China, and Menzies Hotel Golf and Spa in UK. She also had a three-year sales & marketing experience in Manhattan, New York concentrating on product development, branding, marketing as well as consumer sales data analytics and social media communication.

Her research interest lies in business analytics, social network analysis, spatial/geographical analytics, and trends in technology in community-based hospitality and tourism industry. Her research goal is to deliver practical tool on-property to local stakeholders with predictive analytics in business strategy and digital communication to build our community/tourism destination to be innovative, economically responsive, and resilient.

Courses Taught

  • HMGT 570: International Food and Culture
  • HMGT 667: Adv Food/Bev Operations Mgt


  • D, Hospitality and Tourism Manage, Kyung Hee University
  • M., Hospitality Administration, University of Nevada - Las Vegas
  • B.A., Hospitality & Tourism Management, Glion Institute of Higher Ed

Research Interests

  • Hospitality Services/Management
  • Artificial Intelligence
  • Tourism
  • Marketing Analytics
  • Social media

Selected Publications

  • Lee, H., Yang, S. -B., & Koo, C. (2021). Dyadic communication in online review platforms: an exploratory approach. Current Issues in Tourism, 24(23), 3339-3356. doi:10.1080/13683500.2021.1876642

  • Yang, S. -B., Lee, K., Lee, H., & Koo, C. (2019). In Airbnb we trust: Understanding consumers’ trust-attachment building mechanisms in the sharing economy. International Journal of Hospitality Management, 83, 198-209. doi:10.1016/j.ijhm.2018.10.016

  • Yang, S. -B., Lee, H., Lee, K., & Koo, C. (2018). The application of Aristotle’s rhetorical theory to the sharing economy: an empirical study of Airbnb. Journal of Travel & Tourism Marketing, 35(7), 938-957. doi:10.1080/10548408.2018.1455622

  • Lee, H., Lee, J., Chung, N., & Koo, C. (2018). Tourists’ happiness: are there smart tourism technology effects?. Asia Pacific Journal of Tourism Research, 23(5), 486-501. doi:10.1080/10941665.2018.1468344