Anupama Sukhu

Hospitality Management
Phone: (603) 862-3370
Office: Hospitality Management, Paul College Rm 255F, Durham, NH 03824
Anupama Sukhu

Anupama Sukhu is an Assistant Professor in the Department of Hospitality Management at Peter T. Paul College of Business and Economics at the University of New Hampshire, where she has been since 2015. She received a B.A. from Calicut University in India, and an M.S. from the Plymouth University in England. She received her PhD in Consumer Sciences from the Ohio State University in 2015.

Her research interests span both marketing and hospitality management. Much of her work has been on services marketing in lodging and restaurant sector. She has explored the presence and implications of sustainability, social media and mobile technology in positive and negative service experience, mainly using experimental design and structural equation modelling. Her research has appeared in top hospitality and marketing journals namely International Journal of Hospitality Management, Journal of Hospitality and Tourism Research and Journal of Consumer Marketing.


  • Ph.D., Consumer Sciences, Ohio State University
  • M.S., Business & Management, Plymouth Business School
  • B.A., English, University of Calicut

Courses Taught

  • HMGT 554: Lodging Operations Management
  • HMGT 635: Hospitality Human Resource Mgt
  • HMGT 681: Contemp Resort Dvlpmnt & Mgmt

Selected Publications

Sukhu, A., & Bilgihan, A. (2021). The impact of hedonic dining experiences on word of mouth, switching intentions and willingness to pay. BRITISH FOOD JOURNAL, 123(12), 3954-3969. doi:10.1108/BFJ-10-2020-0901

Remar, D., Sukhu, A., & Bilgihan, A. (2021). The Effects of Environmental Consciousness and Menu Information on the Perception of Restaurant Image. British Food Journal, 124(11). doi:10.1108/BFJ-06-2021-0666

Bujisic, M., Bogicevic, V., Parsa, H. G., Jovanovic, V., & Sukhu, A. (2019). It's Raining Complaints! How Weather Factors Drive Consumer Comments and Word-of-Mouth. JOURNAL OF HOSPITALITY & TOURISM RESEARCH, 43(5), 656-681. doi:10.1177/1096348019835600

Sukhu, A., Choi, H., Bujisic, M., & Bilgihan, A. (2019). Satisfaction and positive emotions: A comparison of the influence of hotel guests' beliefs and attitudes on their satisfaction and emotions. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 77, 51-63. doi:10.1016/j.ijhm.2018.06.013

Sukhu, A., Seo, S., Scharff, R., & Kidwell, B. (2018). Emotional intelligence in transcendent customer experiences. JOURNAL OF CONSUMER MARKETING, 35(7), 709-720. doi:10.1108/JCM-06-2017-2242

Sukhu, A., & Scharff, R. (2018). Will "doing right' lead to "doing well'? An examination of green behavior. JOURNAL OF CONSUMER MARKETING, 35(2), 169-182. doi:10.1108/JCM-04-2016-1778

Sukhu, A., Bilgihan, A., & Seo, S. (2017). Willingness to pay in negative restaurant service encounters. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 65, 11-19. doi:10.1016/j.ijhm.2017.05.006

Jayawardena, C., & Sukhu, A. (2014). Enhancing customer experience in Canadian hotels. International Journal of Services Economics and Management, 6(2), 163. doi:10.1504/ijsem.2014.062142

Bilgihan, A., Sukhu, A., & Kandampully, J. (2013). The Role of Website Features in Creating Loyalty: The Mediating Effect of Commitment. International Journal of Service Science Management Engineering and Technology, 4(3), 37-50. doi:10.4018/ijssmet.2013070103

Most Cited Publications