Anupama Sukhu

Anupama Sukhu

Hospitality Management
Phone: (603) 862-3370
Office: Hospitality Management, Paul College Rm 255F, Durham, NH 03824

Anupama Sukhu is an Assistant Professor in the Department of Hospitality Management at Peter T. Paul College of Business and Economics at the University of New Hampshire, where she has been since 2015. She received a B.A. from Calicut University in India, and an M.S. from the Plymouth University in England. She received her PhD in Consumer Sciences from the Ohio State University in 2015.

Her research interests span both marketing and hospitality management. Much of her work has been on services marketing in lodging and restaurant sector. She has explored the presence and implications of sustainability, social media and mobile technology in positive and negative service experience, mainly using experimental design and structural equation modelling. Her research has appeared in top hospitality and marketing journals namely International Journal of Hospitality Management, Journal of Hospitality and Tourism Research and Journal of Consumer Marketing.

Courses Taught

  • HMGT 554: Lodging Operations Management
  • HMGT 635: Hospitality Human Resource Mgt
  • HMGT 681: Contemp Resort Dvlpmnt & Mgmt


  • Ph.D., Consumer Sciences, Ohio State University
  • M.S., Business & Management, Plymouth Business School
  • B.A., English, University of Calicut

Selected Publications

  • Sukhu, A., & Bilgihan, A. (2021). The impact of hedonic dining experiences on word of mouth, switching intentions and willingness to pay. BRITISH FOOD JOURNAL, 123(12), 3954-3969. doi:10.1108/BFJ-10-2020-0901

  • Remar, D., Sukhu, A., & Bilgihan, A. (2021). The Effects of Environmental Consciousness and Menu Information on the Perception of Restaurant Image. British Food Journal, 124(11). doi:10.1108/BFJ-06-2021-0666

  • Bujisic, M., Bogicevic, V., Parsa, H. G., Jovanovic, V., & Sukhu, A. (2019). It's Raining Complaints! How Weather Factors Drive Consumer Comments and Word-of-Mouth. JOURNAL OF HOSPITALITY & TOURISM RESEARCH, 43(5), 656-681. doi:10.1177/1096348019835600

  • Sukhu, A., Choi, H., Bujisic, M., & Bilgihan, A. (2019). Satisfaction and positive emotions: A comparison of the influence of hotel guests' beliefs and attitudes on their satisfaction and emotions. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 77, 51-63. doi:10.1016/j.ijhm.2018.06.013

  • Sukhu, A., Seo, S., Scharff, R., & Kidwell, B. (2018). Emotional intelligence in transcendent customer experiences. JOURNAL OF CONSUMER MARKETING, 35(7), 709-720. doi:10.1108/JCM-06-2017-2242

  • Sukhu, A., & Scharff, R. (2018). Will "doing right' lead to "doing well'? An examination of green behavior. JOURNAL OF CONSUMER MARKETING, 35(2), 169-182. doi:10.1108/JCM-04-2016-1778

  • Sukhu, A., Bilgihan, A., & Seo, S. (2017). Willingness to pay in negative restaurant service encounters. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 65, 11-19. doi:10.1016/j.ijhm.2017.05.006

  • Jayawardena, C., & Sukhu, A. (2014). Enhancing customer experience in Canadian hotels. International Journal of Services Economics and Management, 6(2), 163. doi:10.1504/ijsem.2014.062142

  • Bilgihan, A., Sukhu, A., & Kandampully, J. (2013). The Role of Website Features in Creating Loyalty: The Mediating Effect of Commitment. International Journal of Service Science Management Engineering and Technology, 4(3), 37-50. doi:10.4018/ijssmet.2013070103

  • Most Cited Publications