Studying the connection between new product innovation and university-industry partnerships
Two heads are better than one. Ten heads are better than two. But when it comes to new product development, more heads around the table can mean more innovation, but also more headaches for the partners involved.
That is where Ludwig Bstieler’s research comes in. His work involves improving innovation processes, including the governance of new product development collaborations, stimulating innovation focused on sustainability and its effects on new product development performance, and making industry-university collaborations work.
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