Moein Khanlari

Michael Diore

ASSISTANT PROFESSOR
Marketing
Phone: (603) 862-5316
Office: Marketing, Paul College Rm 270J, Durham, NH 03824
Websites:
Pronouns: He/him/his

Michael Diore (a.k.a. Moein Khanlari) is an assistant professor of marketing at the University of New Hampshire where he teaches marketing analytics and conducts research on consumer decision-making in contexts that involve uncertainty and risk.

Michael received his doctoral degree from the University of Alberta. His interest in understanding how private and public organizations can deliver outstanding services to their customers and constituents has been an inspiration for him to focus on service marketing. His research interests are in the areas of consumer decision-making, retailing, digital marketing, and public engagement.
As a brand manager, Michael was involved in the marketing of electric tools and office machines. He also worked with the City of Edmonton in Canada in separate projects aimed at improving public engagement of citizens in the City's transportation projects and the city's economic sustainability.

Courses Taught

  • ADMN 585: Marketing
  • ADMN 863: Marketing Analytics
  • MKTG 530: Survey of Marketing
  • MKTG 763: Marketing Analytics

Education

  • Ph.D., Marketing, University of Alberta
  • M.B.A., Marketing, University of Tehran
  • B.S., Aerospace Engineering, Sharif University

Research Interests

  • Services Marketing
  • Marketing Analytics
  • Retailing
  • Branding
  • Social media

Selected Publications

  • Bstieler, L., Khanlari, M., Du, S., & Yalcinkaya, G. (2023). Configurations of Sustainability-Focused Innovation Practices. In Innovation and Product Development and Management Conference. Lecco, Italy.

  • Aria, R., Archer, N., Khanlari, M., & Shah, B. (n.d.). Influential Factors in the Design and Development of a Sustainable Web3/Metaverse and Its Applications. Future Internet, 15(4), 131. doi:10.3390/fi15040131

  • Bstieler, L., Gruen, T., Akdeniz, B., Brick, D., Du, S., Guo, L., . . . Yalcinkaya, G. (2018). Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA-UNH Doctoral Consortium. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 35(3), 300-307. doi:10.1111/jpim.12447

  • Khanlari, M., & Messinger, P. (2017). Chapter 2: Public Portland - Going Deep through Citizen Empowerment. In Citizen-Centered Cities, Volume II City Studies of Public Involvement. Business Expert Press.

  • Khanlari, M., & Messinger, M. (2017). Chapter 8: Edmonton - Aligning Expectations for Public Involvement. In Citizen-Centered Cities, Volume II City Studies of Public Involvement. Business Expert Press.

  • Khanlari, M., & Messinger, P. (2017). Chapter 3: San Francisco - Consistent Feedback through Community Advisory Groups. In Citizen-Centered Cities, Volume II City Studies of Public Involvement. Business Expert Press.

  • Khanlari, M., & Messinger, P. (2017). Chapter 10: Vancouver - Enhanced Engagement. In Citizen-Centered Cities, Volume II City Studies of Public Involvement. Business Expert Press.

  • Khanlari, M., & Messinger, P. (2016). Chapter 9: The Goods Movement Strategy, Engaging Multiple Stakeholders. In Citizen-Centered Cities, Volume I Case Studies of Public Involvement. Business Expert Press.

  • Messinger, P., Adria, M., LeSage, E., Cavanagh, F., Khanlari, M., Stewart, H., . . . Chalifoux, M. (2016). Chapter 1: Nine Challenges for Public Involvement 2.0. In Citizen-Centered Cities, Volume I Case Studies of Public Involvement. Business Expert Press.

  • Khanlari, M., & Messinger, P. (2016). Chapter 8: Complete Streets, Learning from Past Pushback. In Citizen-Centered Cities, Volume I Case Studies of Public Involvement. Business Expert Press.

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  • Most Cited Publications