John Franklin

Phone: (603) 862-5285
Office: UNH Decision Sciences, Paul College 270X, Durham, NH 03824

John Franklin has over 20 years of experience, specializing in the design and implementation of advanced analytic systems. His primary focus has been in marketing and sales analytics for consumer goods. John has worked on analytic projects in nearly every packaged good category. His professional experience also extends into the Healthcare and Insurance verticals.

After receiving a B.S. from the University of Massachusetts, he earned an M.S. from Brown University and an MBA from Carnegie Mellon University with a concentration in Operations Research.

John is a Lecturer in the Decision Sciences Department at the University of New Hampshire’s Peter T. Paul College of Business and Economics. He teaches undergraduate courses in Business Statistics and in Quantitative Decision Making along with an MBA course in Data Driven Decisions.


  • M.B.A., Carnegie Mellon University
  • M.S., Brown University
  • B.S., University of Massachusetts - Amherst

Courses Taught

  • 510: Business Statistics
  • 580: Quantitative Decision Making
  • 950: Data Driven Decisions

Selected Publications

Blough, D. S., & Franklin, J. J. (1985). Pigeon discrimination of letters and other forms in texture displays. Perception & Psychophysics, 38(6), 523-532. doi:10.3758/bf03207061