
Ermira Zifla
Courses Taught
- ADMN 410: Management Information Systems
- ADMN 926: Technology & Competitive Edge
- DS 673: Database Management
Education
- Ph.D., Management Information Systems, Temple University
- M.S., Sabanci University, Turkey
- B.B.A., Istanbul University, Turkey
Research Interests
- Consumer Behavior
- Social media
- Health care
Selected Publications
Zifla, E., Schuff, D., Mudambi, S., & Wattal, S. (2024). Not just for fun: The effect of pseudo-reviews on consumer behavior. Computers in Human Behavior, 155, 108166. doi:10.1016/j.chb.2024.108166
Zifla, E., & Rubini, B. E. (2024). Multi-criteria evaluation of health news stories. Decision Support Systems, 180, 114187. doi:10.1016/j.dss.2024.114187
Gwebu, K. L., Wang, J., & Zifla, E. (2021). Can warnings curb the spread of fake news? The interplay between warning, trust and confirmation bias. BEHAVIOUR & INFORMATION TECHNOLOGY. doi:10.1080/0144929X.2021.2002932
Zifla, E., & Wattal, S. (2019). Understanding IT-Enabled Social Features in Online Peer-to-Peer Businesses for Cultural Goods. Journal of the Association for Information Systems, 629-646. doi:10.17705/1jais.00546
Zifla, E., & Wattal, S. (2019). What Doctors Wish They Knew: Treatment Compliance in an Online Health Community for Chronic Patients. In PROCEEDINGS OF THE 52ND ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES (pp. 3888-3896). Retrieved from https://www.webofscience.com/
Zifla, E., & Wattal, S. (2016). Community Engagement in Peer-to-Peer Business: Evidence from Etsy.Com.. In ECIS (pp. Research Paper 55). Retrieved from http://aisel.aisnet.org/ecis2016/
Mudambi, S. M., Schuff, D., & Zifla, E. (2016). What's "Funny" about Technology Adoption? Humorous Appropriation of Online Review Platforms.. In P. J. Ågerfalk, N. Levina, & S. S. Kien (Eds.), ICIS. Association for Information Systems. Retrieved from http://aisel.aisnet.org/icis2016/
Zifla, E. (2024, October 3). Navigating Trust: AI and Independent Fact-checking for Online Medical News. In Academy of International Business Northeast Conference. Boston MA.
Eke Rubini, B., & Zifla, E. (2021, October 30). Evaluating Health-Related News Stories: A Mixed Approach that Combines Text Analysis and Machine Learning. In New England chapter of the Association of Information Systems (NEAIS) 2021 Conference. Boston, MA.
Zifla, E., & Eke Rubini, B. (2024, October 24). Co-opetition in Online Seller Networks: Evidence from Etsy. In https://aisel.aisnet.org/neais2024/6/. Worcester MA.