Marketing professor Danielle Brick studies how brands affect relationships
You like Coke and Starbucks. Your partner likes Pepsi and Dunkin’ Donuts. Does it matter? Surprisingly, it does, said Danielle Brick, assistant professor of marketing at Paul College.
“Most people aren’t aware that brands and consumer behavior can influence your relationship and vice versa. In fact, these two things can even influence how happy you are,” Brick said.
Until recently, scholarship has focused on how factors such as religion, gender or family composition influence close relationships. Brick’s research focuses on a newer dimension influencing relationships: consumer behavior.
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