Michael Merenda

Phone: (603) 862-3352
Office: Management, Paul College Rm 365D, Durham, NH 03824
Michael merenda

Michael J. Merenda is a Professor of Strategic Management and Entrepreneurship at the Peter T. Paul College of Business and Economics. His research interests are in: Case Research, Entrepreneurial Education in Fostering Entrepreneurship; The Venture Creation Process and Strategic Use of Information Technology in SME Competitiveness. His writings have appeared in: Technology Innovation Management Review, Journal of Strategic Innovation and Sustainability, Sloan Management Review, International Journal of E-Business Research, Journal of Excellence in College Teaching, The Case Research Journal, Journal of Business and Entrepreneurship, International Entrepreneurship and Management Journal, Telecommunication Policy, and Journal of Industrial and Corporate Change. He is the author of Acting Strategically: Thinking Critically: Concepts, Cases, & Tools for Business Students (Cognella Academic Publishing, 2nd Ed., 2019) and co-author of The Sustainability Business Case Book (FlatWorld Knowledge, 2012). Dr. Merenda received his B.S. and MBA degrees from Northeastern University and Ph.D. from the University of Massachusetts, Amherst.


  • Ph.D., Business Mgmt&Admin.Services, University of Massachusetts - Amherst
  • M.B.A., Business Admin.&Managemt, Northeastern University
  • B.S., Business Admin.&Managemt, Northeastern University

Research Interests

  • Entrepreneurship
  • Entrepreneurship Education
  • Information Technology
  • Social Entrepreneurship

Courses Taught

  • ADMN 703: Strategic Mgt: Decision Making
  • ADMN 905/906: Corporate Consulting Project I
  • ADMN 982: Creating Winning Strategies

Selected Publications

Earle, A., Merenda, M., & Davis, J. (2019). Strategy-as-Process in a Technology Venture: A Case Study of Pivots, Pauses, Partners, and Progress. Technology Innovation Management Review, 9(1), 9-19.

Merenda, M. (2017). Acting Strategically, Thinking Critically: Concepts, Cases, and Tools for Business Students (2nd ed.). K. Martin (Ed.), August 2018: Cognella Academic Publishing. Retrieved from https://cognella.com/

Merenda, M. (2016). Acting Strategically, Thinking Critically A Casebook for Business Students (First Edition). K. Martin (Ed.), Cognella Academic Publishing.

Dutta, D. K., Li, J., & Merenda, M. (2011). Fostering entrepreneurship: impact of specialization and diversity in education. International Entrepreneurship and Management Journal, 7(2), 163-179. doi:10.1007/s11365-010-0151-2

Fostering entrepreneurial behavior through entrepreneurship education: Impact of specialization and diversity of educational initiatives (2009).

Li, J., Merenda, M., & Venkatachalam, A. R. (2009). Business Process Digitalization and New Product Development. International Journal of E-Business Research, 5(1), 49-64. doi:10.4018/jebr.2009010103

Li, J., Merenda, M., & Venkatachalam, A. R. (2009). Business process digitalization and new product development: An empirical study of small and medium-sized manufacturers. International Journal of E-Business Research, 5(1), 49.

KAUFMAN, A., MERENDA, M., & WOOD, C. (1996). Corporate Downsizing and the Rise of 'Problem-solving Suppliers: the Case of Hadco Corporation. Industrial and Corporate Change, 5(3), 723-759. doi:10.1093/icc/5.3.723

Wood, C. H., Kaufman, A., & Merenda, M. (1996). How Hadco became a problem solving supplier. SLOAN MANAGEMENT REVIEW, 37(2), 77-88. Retrieved from http://gateway.webofknowledge.com/

Irwin, M. R., & Merenda, M. J. (1989). Corporate networks, privatization and state sovereignty. Telecommunications Policy, 13(4), 329-335. doi:10.1016/0308-5961(89)90021-9

Most Cited Publications