Dr. Billur Akdeniz Talay is an Associate Professor of Marketing and Director of Strategy for MBA programs at the Peter T. Paul College of Business and Economics at the University of New Hamphire. Billur’s research encompasses empirical modeling of marketing strategy problems. Her main areas of interest are marketing strategy, new products and innovation, and international marketing. Her research has been published in the Academy of Management Journal, Journal of the Academy of Marketing Science, Journal of Product Innovation and Management, and Marketing Letters among others.
Billur’s teaching areas are marketing analytics, marketing strategy, and research methods. She has taught both at the undergraduate levels and MBA programs (online and in-class) in the areas of Marketing Analytics and Marketing Management. She is also a faculty for M.S. Analytics program at UNH where she has taught Customer Analytics.
Billur is on the Editorial Review Board of the Journal of the Academy of Marketing Science, Industrial Marketing Management, and Journal of Business Research. She is an ad hoc reviewer for the International Journal of Research in Marketing and Journal of Product Innovation Management among others. She is a member of American Marketing Association and Academy of Marketing Science.
Marketing Analytics, Research Methods, Marketing Strategy, Marketing Management, International Marketing
Select Honors, Awards, and Grants
2018 Advancing Academic Leaders Fellow, University of New Hampshire.
2017 Recipient of the Peter T. Paul College Excellence in Teaching Award
2015 Research and Engagement Academy Fellowship, University of New Hampshire
2014 Richard E. Rosenthal Early Career Connection Fellowship, INFORMS Business Analytics and Operations Research Conference
2012 Summer Research Fellowship, Graduate School, University of New Hampshire
2011 Faculty Instructional Technology Summer Institute (FITSI) Fellowship, UNH
2008 Fellow, AMA-Sheth Doctoral Consortium, University of Missouri