Bruce Pfeiffer’s Consumer/Buyer Behavior Students Look At Consumer Information Processing

Are you consciously or automatically choosing to like this post? Associate Professor of Marketing Bruce Pfeiffer's MKTG 753-Consumer/Buyer Behavior students might be able to tell you – yesterday they took a closer look at consumer information processing.

The course covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. It also examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.

They couldn't be learning from a more qualified professor: Pfeiffer conducts research investigating the affective, behavioral, and cognitive aspects of consumer judgment and decision making. #paulpride