Friday, March 05, 2021 - 9 a.m. to 2:30 p.m.
MAC SMAC
FRIDAY, MARCH 5, 2021
Virtual via ZOOM
Program
REAL WORLD BUSINESS CHALLENGE
8:40-10:00 a.m.
Conducted as a Pitch Perfect with student teams pitching their marketing plans to support local businesses: Port City Pretzels, Elle & Em, Clark’s American Bistro, Big Bean
KEYNOTE
10:00-10:50 a.m.
Christopher Graves, President and Founder, Ogilvy Center for Behavioral Science
PANELS
Panel 1: Senior Marketing Leaders
11:00 a.m.-12:00 p.m.
- Kelsey Doherty, Director of Marketing, Boston Red Sox
- Melanie Rabino, Director, Brand Engagement | Brand Stewardship, Dunkin’
- Monica James, Digital Platform Manager, VF Timberland (Paul ’01)
- Bob Welby, Senior Director Operations, Infiniti (Paul ’95)
Panel 2: Young UNH Marketing Alums
1:00-2:00 p.m.
- Rebecca Bailey, Associate, Social Strategy, GroupeConnect (Paul ’19)
- Taylor Cefalo, Marketing Manager, Clark’s (Paul ’14)
- Max DesMarais, Digital Marketing Strategist, Vital Design (Paul ’17)
- Alana Maher, Associate Product Developer, Robotics, SharkNinja (Paul ’19)
RECRUITING Breakout Rooms
12:00-1:00 p.m.
Breakout Rooms with Recruiters - Sign up in advance on Handshake and submit your resume online by 2/22 – Spots limited.
CLOSING
2:00-2:30 p.m.
Closing and awarding Real World winners
Winners for Real World Business Challenge announced.
For more information, please contact:
Allie MacPhee at amm1159@wildcats.unh.edu
