Ludwig Bstieler Receives Prestigious Crawford Fellow Award

Ludwig Bstieler, professor of marketing, has received the prestigious Crawford Fellow Award from the Product Development and Management Association (PDMA), recognizing his contributions to innovation management and decades of leadership and service to the profession.

Established in 1991 in honor of PDMA founder C. Merle Crawford, the award recognizes individuals who have made exceptional contributions to advancing the field of product innovation through research, professional service and leadership.

The honor is highly selective, with no more than one fellow appointed annually and sometimes several years passing between selections.

Bstieler was also recognized for his longstanding service to the PDMA and Journal of Product Innovation Management (JPIM) communities.

Congratulations, Ludwig, on this well-deserved recognition!