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A research article by former Paul College Honor’s student Jocelyne Bisson '24 and Associate Professor of Marketing Bruce Pfeiffer was recently accepted for publication in Basic and Applied Social Psychology.
The paper was based on Bisson’s senior honors thesis.
The research demonstrates the novel application and benefits of using two common marketing analytics methodologies in the investigation and interpretation of voter perception of political issues, political parties, and political presidential candidates and provides practical implications that are interesting and applicable for political scientists, political practitioners, and voters.
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