Ludwig Bstieler is delighted to announce the release of the 4th edition of the PDMA Handbook of Innovation and New Product Development, co-edited with Charles Noble, University of Tennessee.
It is an essential reference for anyone with responsibility for product development and innovation activities–from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. It provides an exceptional review of cutting-edge topics for both new and experienced product development leaders and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development and innovation success.
This completely revised edition includes 32 new and refreshed chapters on topics including:
- Creating Successful Innovation
- Sustainable New Product Development
- Digital Transformation of NPD
- The Changing Role of Design Thinking
- Business Model Innovation
- And much more!
The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.
